When you make changes to the product price on the ecommerce platform, you are updating the price for all future customers who purchase the product after you save your changes. The product price is set for existing customers after their initial purchase. You can either manually adjust the product price in Recharge, or perform a bulk update, to match the updated price.

Use the Bulk management tools in the Recharge merchant portal to update the product price for multiple existing subscriptions at one time.