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Do discounts implemented by Reward Strategies affect the average order value and customer lifetime value conditions?
Shopify Checkout integration
Migrated Shopify Checkout Integration
Yes. Recharge uses the total subscription spend divided by the number of orders to calculate the Average Order Value for Reward Strategies.
Recharge calculates the total subscription spend by taking the price of the line items, subtracting any discounts, and then adding taxes and shipping. Refunds are not taken into account for this calculation.
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