You can use Klaviyo flows to automate customer notifications based on specific triggers, ensuring that customers receive notifications specific to where they are in their subscription journey. Recharge offers pre-built flows in Klaviyo that use Recharge event metrics and built-in logic, making it easier to target customers at key points in their journey.

This guide outlines the Recharge pre-built flows available in Klaviyo.

Before you start

• You must have the latest version of the Klaviyo integration installed to access Recharge flows in Klaviyo. Upgrade to the newest version of the integration today to use these flows.

Key features

Recharge developed pre-built flows using best practices. These templates incorporate dynamic Recharge event properties and Quick Action links, simplifying the creation of optimized email flows with cross-sell and subscription management call-to-actions.

Use the following Recharge flows in Klaviyo to save time and communicate effectively with your customers:

New Subscriber Welcome

Use the “New Subscriber Welcome” flow to welcome all new subscribers, remind them of the benefits they gain through their subscriptions, and educate them on managing their subscriptions successfully.

Benefits

• Create a positive first impression and ensure customers feel valued and appreciated the moment they checkout
• Provide customers with clear instructions on how to manage their subscriptions, empowering them to take advantage of the customer portal while limiting potential confusion and frustration

Upcoming Order Reminder

Use the “Upcoming Order Reminder” flow to notify customers about the details of their upcoming order, including the scheduled charge date, plus subscription management options.

Benefits

• Increase transparency around orders, allowing customers to feel more in control and aware of their subscriptions
• Reduce uncertainty by clearly communicating to customers when their next order will process and ship, while providing them ample time to make changes to their subscription if necessary

Subscriber Win Back

Use the “Subscriber Win Back” flow to encourage and incentivize churned customers to return, and gather feedback from those who do not.

Benefits

• Re-engage churned customers with tailored offers and incentives, increasing the likelihood that they return
• Gather value feedback from churned customers to identify pain points and areas of improvement

Set-up instructions

See How to use Recharge pre-built flows in Klaviyo for set-up instructions.

Considerations

Resources

Recharge Help Center

• How to use Recharge-built flow templates in Klaviyo
• Klaviyo
• Quick Actions
• Recharge metrics and Klaviyo flows

Klaviyo

• Getting started with Flows