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How to translate your Win Backs experiences

Sections

Create compelling campaigns to encourage customers to resubscribe using Recharge’s Win Backs. While Recharge provides a standard English translation of Win Backs, you can translate the entire Win Back experience into multiple languages to effectively support your international customers.

This guide explains how to translate each section of the Win Backs experience, ensuring a consistent and user-friendly experience in any supported language.

Platform:
  • Shopify Checkout Integration
  • Migrated Shopify Checkout Integration

Before you start

How it works

You can completely translate your Win Backs strategies into multiple languages and deliver a localized, seamless experience.

Your Shopify store settings determine the translation customers see if you have multiple translations. Recharge uses the default language configured in Shopify to ensure consistency with your store's overall language settings.

Translate dynamic text

Dynamic text is terms specific to a particular context, such as a single page, and are not reused elsewhere. 

For example, the text entered as the Headline on Win Backs landing page is only visible on this specific page. 

UI screen for customizing a reactivation offer with Spanish language selected.

Update the dynamic text on each page in the experience:

  1. Select Churn tools in your merchant portal and click Win Backs.
  2. Create a new experience, or open a draft experience, and select the Landing page node.
  3. Click Customize onsite experience.
  4. Navigate through the different sections (e.g., the subscription details and Survey sections) and update the dynamic text listed for each section.
  5. Optional - Select a language from the Language drop-down in the top-right corner, then repeat steps 3 and 4 to add translations for that language.

Translate static text

Translate standard subscription terms like swap,frequency, and quantity in the Site Builder. Your updates apply for both Win Backs and Cancellation Prevention experiences and throughout the Affinity customer portal wherever these terms appear. 

UI screen for customizing standard text with language selection options, including English, Spanish, and French. Editable text fields and contextual tags like

Customize the standard text in a new or existing strategy to update general subscription terms for both experiences and the Affinity customer portal:

  1. Click Churn tools in the merchant portal and select Win Back.
  2. Open an existing strategy, or click Create from template to create a new strategy.
  3. Click on the Landing page node and select Customize onsite experience to access the Site Builder.
  4. Confirm or select a specific language using the Language drop-down menu at the top of the Site Builder.
  5. Select Customize standard text.
  6. Add your customized text in the Edit text textbox for each text option. You can change the phrasing, or completely translate it depending on your localization plans. Make sure to keep the relevant English variables when updating your text.
  7. Review the Used in column to confirm where the text appears for customers.
  8. Click Save changes to save your updates.
  9. Optional - Repeat steps 4-6 to update translations for different languages.
  10. Select Done to exit the Site Builder. Click Apply to save your translations and Save to update the strategy.

Customers see the translated text as soon as you save your Site Builder changes. You do not need to activate the experience so customers can see your translations.

Translate notifications

You can edit and translate the Notification node for active Win Back strategies to create different translations. Only customers who enter the experience after you’ve added the new translations receive translated notifications.

  1. Open the experience in your Recharge merchant portal.
  2. Click the Notification node within the experience builder to access your translation options.

  3. Click the Language dropdown menu and select a language. Recharge displays languages based on your Shopify language settings. You must configure a language in Shopify before you can add it in Recharge. 

  4. Optional — If the languages you previously added to Shopify are not listed, click Sync languages from Shopify to update your store permissions and sync the list of available languages.

  5. Enter translations for the sender name, email, and the subject line.
  6. Click Edit email body and enter your translation into the textbox. Click Done to save the updated notification.
  7. Select Apply to save your changes.
  8. Repeat these steps to add additional translations, or activate your strategy when ready.

If you use Klaviyo to send notifications, review How to customize content based on language in Klaviyo's Help Center.

Considerations

Consider the following when using Win Backs:

Consideration

Notes
Landing page 
  • As a default setting, customers can access the landing page multiple times, but they are restricted to claiming the offer only once. This setting can be modified within the flow settings.
  • Customers cannot see the landing page until it is activated.
Prepaid subscriptions
  • Prepaid subscriptions are compatible with Win Backs.
  • Customers who cancel a prepaid subscription may still have $0 shipments remaining. Set a long enough delay before sending any Win Back email to ensure customers receive all remaining shipments first.
Customer portal
Payment method
  • If your store does not have Recharge's new payment method update, only inactive customers with a valid payment method and address saved in Recharge can view the landing page.
  • See Updating payment methods for additional details, or contact Recharge at earlyadopterprogram@rechargeapps.com to have this feature enabled.
  • If your store has this update enabled, customers with an invalid payment method can view the landing page and are prompted to add a credit card before reactivating the subscription.
  • If you use the Win Back landing page option and use Recharge’s pre-built Subscriber Win Back flow in Klaviyo, you can safely remove the Klaviyo flow filter that excludes customers with the cancellation reasons “Max Number of Charge Attempts Reached” and “Failed Payment Flow Max Retries.” Since there's no need to filter out customers with invalid payment methods, these filters are unnecessary. This does not apply to drip campaigns.
Discount codes
  • Make sure to only use supported discount codes when configuring discounts to offer through Win Back campaigns.
  • The Win Back landing page by default displays the discount incentive. If your discount code has specific conditions, such as a minimum purchase, the discount will display to customers, but will not apply unless the customer meets those conditions. Make sure your landing page clearly states these requirements.
  • See Why didn't my customer receive their Win Back discount? for additional troubleshooting information if your customers are not receiving their discounts.
Bundles
Expired subscriptions
  • Customers cannot reactive expired subscriptions through Win Backs, and they are not displayed on the landing page.
Multi-currency
  • Win Backs are not compatible with multi-currency.
Dynamic pricing
  • Win Backs is not compatible with Dynamic Pricing.
Product inventory
  •  Win Back landing pages do not account for product inventory. Customers can still reactivate out-of-stock products, and the order either fails or processes successfully depending on your order processing settings.
Free gift incentives When you add a free gift incentive to a landing page and you use Product Subscription Plans, you must make sure to set the free gift to available as a one-time product, otherwise, the landing page displays an error.

Resources

See the following resources below for additional information:

Getting started guides

Landing pages

Drip campaigns

Win backs

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