Regardless of plan or add-ons, all merchants can use Failed Payment Recovery strategies to win back passively churned customers.

This guide explains the differences between the basic and advanced versions of Failed Payment Recovery. 

Basic Failed Payment Recovery

Recharge’s basic Failed Payment Recovery tool automatically retries failed payment attempts on a fixed schedule and sends an email to notify customers when their payment methods fail. This standard recovery strategy:

• Sends limited emails to notify customers of a failed charge
• Uses a fixed interval between automatic retry attempts

See basic Failed Payment Recovery for setup instructions.

Advanced Failed Payment Recovery

Merchants with the Retain add-on have access to advanced Failed Payment Recovery. An advanced strategy:

• Leverages smart retry technology powered by machine learning to identify the optimal time to notify customers and retry payments
• Supports A/B testing so you can optimize your notifications
• Provides detailed performance and email analytics to measure the impact and effectiveness of your recovery efforts
• Lets customers update their payment method directly in the customer portal using frictionless payment method updates

Advanced Failed Payment Recovery notifies customers of their failed payments at optimal times, enabling them to update their information. Depending on your needs, you may be able to customize the standard strategy to better suit unique use cases, like charging on a specific day of the month or custom recovery period timeframes.

See advanced Failed Payment recovery strategy for setup instructions.