Recharge Analytics provides you with a high-level overview of the health of your subscription business. While this information is useful, there are factors such as the time you obtained the data, and the sources you're comparing the data to, which may cause the data to be different than what you're expecting. 

Before you start

• It is important to note that Recharge Analytics should not be relied on as a professional accounting tool, or a replacement for a professional business advisor.
• The Recharge Analytics suite is meant to give a helpful overview of how your business is performing and allows you to identify high-level behavior trends. 

Common discrepancies

The following are resolutions to a few common discrepancies:

• Recharge Analytics displays data through 11:59 PM ET. It is not refreshed every time you access the Analytics dashboard. However, data obtained through the Recharge API, webhooks, or exports is updated periodically throughout the day.
• Discrepancies between data sources may occur if you have migrated to Recharge from another subscription platform.

Discrepancies between Recharge Analytics and external data

You may notice differences in data accessed through the Recharge Analytics suite, and data accessed externally, i.e. through your ecommerce platform's analytics. 

It is recommended to choose one Analytics platform and use that as the source of truth for all of your store data. Comparing data across analytics platforms is not recommended due to the differences in calculation and data points accessed.

Recharge API

Recharge Analytics tracks every customer and subscription change, and reports on those changes over time. Data obtained through the Recharge API, webhooks, or exports only queries the most recent record for the customer. 

Merchants leveraging the Recharge API through external apps to build out their customer portal may notice a difference in the amount of same-day cancellations. These apps often count one-time products as prepaid subscriptions, marked as same-day cancellations. Recharge Analytics does not view one-time products as a same-day cancellations. 

Recharge Analytics considers a customer as active provided that they have at least one active subscription. The Recharge API or exports considers only the customer's status to determine if they are active or inactive. 

Shopify Analytics

Shopify uses its own method of calculating sales data, which can be affected by various factors such as a customer using a cookie blocker or shopping in an Incognito browser. 

Google Analytics and LittleData

Like Shopify Analytics, both Google Analytics and Littledata use different methods to calculate store data. 

If you notice a large discrepancy between Recharge Analytics, Google Analytics, or Littledata, or any other third-party platform using our API, it is likely due to how the integration has been set up.