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Subscription dashboards

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Sections

The subscription dashboards on Recharge Analytics provide a breakdown of your customers' subscriptions and how they interact with your products on a SKU or variant level. Determine which products are most successful and provide insights into how you can increase the average subscription length for your customers.

Access the Subscription dashboards

  1. Click Analytics in your merchant portal.
  2. Select Subscriptions and choose which report you want to review.

Subscriptions Overview dashboard

The Customers Overview dashboard provides information about your active and churned subscribers. Use this dashboard to analyze subscription growth and churn trends, and to gain insights into your current active subscriptions. This dashboard is available to all merchants.

Filters

  • Use the Date Range option to set the time frame for your data.
  • Use the product filter to filter metrics to specific products or variants.
  • Use the Date Granularity option to group your data by days, weeks, months, or quarters.

Available metrics

View available metrics (Click to expand)

Metric

Definition
Total active subscriptions

An active subscription is a subscription with a status of Active. Cancelled subscriptions and expired subscriptions are not included in this definition.

Total number of active subscriptions at the conclusion of the reporting period.

Note: For prepaid subscriptions, the subscription is considered cancelled at the point of status change, even if there are queued orders remaining to deliver.
New subscriptions Number of new subscriptions activated during the reporting period. This is the net sum of each day’s new subscriptions. Subscriptions that activate and churn within the same day are not counted. Subscriptions that activate, churn and reactivate again within the same day are counted as a single activation for the day.
Reactivated subscriptions

Number of formerly churned subscriptions that were reactivated during the reporting period. This is the net sum of each day’s reactivated subscriptions.

Subscriptions that reactivate and churn again within the same day are not counted. Subscriptions that reactivate, churn and reactivate again within the same day are counted as a single reactivation for the day.
Churned subscriptions Number of subscriptions that churned during the reporting period. This is the net sum of each day’s churned subscriptions. Subscriptions that churn and reactivate within the same day are not counted. Subscriptions that churn, reactivate and churn again within the same day are counted once for the day.
Net gained/lost The net increase or decrease in your active subscription count. This is calculated as [active subscription count at the end of reporting period - active subscription count at the beginning of reporting period]. A negative number indicates an overall net loss in active subscriptions during the period.
Active subscriptions - avg orders The average lifetime number of subscription orders placed by your store’s active subscriptions, as of the last day of the reporting period.
Active subscriptions - avg active days The average number of days your store’s active subscriptions have been active, as of the last day of the reporting period.
New subscriptions - existing subscribers The number of new subscriptions that were activated by existing subscribers during the reporting period. This number includes new subscription activations among active subscribers, as well as new subscriptions activated by formerly churned subscribers. This number does not include reactivated subscriptions.
% of cancellations that resulted in customer churn The percentage of subscription cancellations that resulted in customer churn. This is the percentage of subscription cancellations that resulted in the subscriber’s active subscription count dropping to “0.”
Same-day cancellations

Number of subscriptions that were created and cancelled on the same day (ending at midnight US Eastern time) within the reporting period. Subscriptions that are created and cancelled on the same day do not count towards that day’s “new subscriptions” count.

Same-day cancellations are not included in the numbers reported in the Cancellations before 1st recurring order metric.
Cancellations before 1st recurring order  Number of subscriptions that were cancelled before their first recurring charge was processed within the reporting period.

Subscription churn dashboard

The Subscription churn dashboard provides insights into the rate at which subscriptions churn, and the type of churn that occurs. This data allows you to make informed decisions and implement proactive retention strategies.

Subscription churn dashboard

Subscription churn dashboard

Filters

  • Use the Date Range option to set the time frame for your data.
  • Use the Compare date range option to set a time frame in the past to compare your data.
  • Use the Display option to confirm if you'd like to view the data by daily, weekly, monthly, or quarterly groupings.
  • Use the Product filter to view subscription churn per product

Available metrics

View available metrics (Click to expand)

Metric

Definition
Churn rate

The percentage at which subscriptions were churned during the reporting period.

The churn rate is defined as the percent of average daily active subscriptions churned within the period. 

For example, if a store had 10 active subscriptions at the start of the day, and a customer purchased two new subscriptions,  but another customer cancelled one subscription, the churn rate over five days would be 31%. 
Churned MRR

The monthly recurring revenue (MRR) lost to subscription churn within the reporting period. MRR is calculated using the subscription recurring price and renewal schedule. 

  • For example, a subscription that costs $20 a month has an MRR of $20, whereas a subscription that costs $100 every two months has an MRR of $50.

This metric specifically represents MRR lost due to full subscription churn, on the day the subscription churned. The MRR included for customers with multiple subscriptions depends on when a customer canceled their subscriptions: 

  • Both subscriptions MRR are included in this amount if a subscriber canceled two subscriptions on the date they churned.
  • If the subscriber canceled their first subscription on a Wednesday, and the second subscription on a Thursday, only the Thursday MRR is represented in the Churned MRR metric.
  • If a subscriber cancels one subscription and keeps one or more subscriptions active, the MRR for the canceled subscription is not represented in the Churned MRR metric but is represented in the Churned Subscriptions section. 
Churn by type Review subscription churn by type, either active, passive, or expired churn, to understand how customers are churning in your store.
Subscription churn over time - Rate The rate at which subscriptoons churn over a specified period, displayed by churn type.
Subscription churn over time - MRR The monthly revenue lost to churn, displayed by churn type.
Subscription churn over time - Count The number of subscriptions churned, displayed by churn type.
Active

Subscriptions churned as a result of proactive subscription cancelation. 

This could be a customer canceling their subscription, or having their subscription canceled for them. This does not include subscriptions that were canceled due to expiration or dunning process failure.
Active churn rate

The rate at which subscribers actively churned during the reporting period. This metric is displayed as a percent of your average daily active subscribers for the period. 

See the Churn Rate metric definition for a detailed breakdown of churn rate calculations. 
Active churned subscribers

Subscribers who churned as a result of proactive subscription cancelation. 

This could be a customer canceling their subscription, or having their subscription canceled for them. This does not include subscriptions that were canceled due to expiration or dunning process failure.
Active churned MRR

The monthly recurring revenue lost to active subscriber churn within the reporting period. 

This metric represents only the MRR lost due to active subscriber churn, on the day the subscriber churned. MRR is calculated using the subscription recurring price and renewal schedule. 

  • For example, a subscription that costs $20 a month has an MRR of $20, whereas a subscription that costs $100 every two months has an MRR of $50.

The MRR included for customers with multiple subscriptions depends on when a customer canceled their subscriptions:

  • Both subscriptions MRR are included in this amount if a subscriber canceled two subscriptions on the date they churned.
  • If the subscriber canceled their first subscription on a Wednesday, and the second subscription on a Thursday, only the Thursday MRR is represented in the Churned MRR metric.
  • If a subscriber cancels one subscription and keeps one or more subscriptions active, the MRR for the canceled subscription is not represented in the Churned MRR metric but is represented in the Churned Subscriptions section.
Passive

Subscriptions churned as a result of unsuccessful dinning.

These subscribers had their subscriptions canceled after their renewal charge could not be processed, and all subsequent charge attempts made during the dunning process failed. 
Passive churn rate

The rate at which subscribers passively churned during the reporting period. This metric is displayed as a percent of your average daily active subscribers for the period. 

See the Churn Rate metric definition for a detailed breakdown of churn rate calculations.
Passive churned MRR

The monthly recurring revenue lost to passive subscriber churn within the reporting period. 

This metric represents only the MRR lost due to passive subscriber churn, on the day the subscriber churned. MRR is calculated using the subscription recurring price and renewal schedule. 

  • For example, a subscription that costs $20 a month has an MRR of $20, whereas a subscription that costs $100 every two months has an MRR of $50.

The MRR included for customers with multiple subscriptions depends on when a customer canceled their subscriptions:

  • Both subscriptions MRR are included in this amount if a subscriber canceled two subscriptions on the date they churned.
  • If the subscriber canceled their first subscription on a Wednesday, and the second subscription on a Thursday, only the Thursday MRR is represented in the Churned MRR metric.
  • If a subscriber cancels one subscription and keeps one or more subscriptions active, the MRR for the canceled subscription is not represented in the Churned MRR metric but is represented in the Churned Subscriptions section.
Expired

Subscribers who churned as a result of an expired subscription.

This transition occurs after the final charge is processed for regular subscriptions.
 Expired churn

Subscribers who churned as a result of an expired subscription. 

This transition occurs after the final charge is processed for regular subscriptions. 
Expired churned MRR

The monthly recurring revenue lost to expired subscriber churn within the reporting period.

This metric represents only the MRR lost due to expired subscriber churn, on the day the subscriber churned. MRR is calculated using the subscription recurring price and renewal schedule. 

  • For example, a subscription that costs $20 a month has an MRR of $20, whereas a subscription that costs $100 every two months has an MRR of $50.

The MRR included for customers with multiple subscriptions depends on when a customer canceled their subscriptions:

  • Both subscriptions MRR are included in this amount if a subscriber canceled two subscriptions on the date they churned.
  • If the subscriber canceled their first subscription on a Wednesday, and the second subscription on a Thursday, only the Thursday MRR is represented in the Churned MRR metric.
  • If a subscriber cancels one subscription and keeps one or more subscriptions active, the MRR for the canceled subscription is not represented in the Churned MRR metric but is represented in the Churned Subscriptions section.
 Expired churn rate The rate at which subscribers passively churned during the reporting period. This metric is displayed as a percent of your average daily active subscribers for the period. 

See the Churn Rate metric definition for a detailed breakdown of churn rate calculations.
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