Attribution dashboards
The Attribution dashboards within Recharge Analytics give you valuable insights into customer behavior and the performance of your marketing efforts. The Media Attribution dashboard helps you track the source of your customers using UTM parameters, offering a clear view of how they engage with your product post-checkout. The Discount Code Attribution dashboard showcases how well your discount codes are driving sales and influencing customer actions during checkout.
This guide provides step-by-step instructions for accessing both dashboards and highlights the key metrics available.
Access the Attribution dashboards
- Click Analytics in your merchant portal and select Dashboards.
- Select Attribution and choose which report you want to review.
Media Attribution dashboard
The Media Attribution dashboard allows you to track the source of your customers based on UTM parameters and tells a story of how customers interact with your product post-checkout. UTM parameters are captured when a customer clicks on a campaign ad with UTM data.
Tip: If you see the sign-up prompt for Media Attribution, you have not set up your UTM parameters correctly. Click Learn More or see our UTM parameters guide for further information.
Filters
The Cohort (Customer Signup) option lets you filter your data to a specific customer cohort.
Use the Date Granularity Customer option to specify how you would like the data grouped.
Comparing Recharge data to other platforms
Recharge uses the Last Interaction attribution method to display data in the Media Attribution dashboard.
The Last-Interaction attribution method gives credit to the ad your customer engaged with before making their purchase, which is beneficial in measuring the direct impact of campaign clicks to purchase. This data is helpful for retargeting campaigns and is the standard for most Analytics software.
You may notice data discrepancies depending on the attribution model a third-party platform is using. Some platforms will use the First Interaction attribution model, which attributes a purchase to a campaign within a given time frame, for example, within seven days.
Available metrics
View available metrics (Click to expand)
Section |
Metric |
Metric definition |
| Overview | Total Gross Sales | The total amount of revenue processed from customers that have signed up through a campaign. |
| Total Customers | The total number of customers that have signed up through a campaign. | |
| Avg Order Value (AOV) | The average value of all orders that have occurred since signup. | |
| Avg Revenue per User (ARPU) | The average revenue generated by each customer since signup. | |
| Revenue by Channel | Displays the revenue per source based on the cohort set using the filter. | |
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KPIs by Channel Displays various key performance indicators per source. This data helps you understand high-level business metrics per customer source. You can compare total revenue, charges per customer, and even Average Order Value per source, to see if your advertising measures have paid off. |
Source | The channel where a customer interacted with your ad. |
| Medium |
The method that sent traffic to your site. For example, most customers who interact with a social media link are displayed in the "social" medium. |
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| Gross Sales |
The total sales processed from customers clicking on a campaign since subscribing. |
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| Checkout % |
The percentage of checkouts that were completed after a customer accessed the checkout page. |
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| Orders |
The number of orders processed since sign up. |
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| AOV |
The average value of all orders that have occurred since signup. |
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| ARPU |
The average revenue generated by each user since signup. |
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| Customers |
The number of customers that signed up from a specific campaign. |
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Active Customers |
The number of customers, as of yesterday, that are active since signup. |
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| Cancelled % |
The percentage of total customers that have cancelled. |
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| Refunds |
The amount of revenue returned through partial or full refunds. |
Discount Code Attribution dashboard
The Discount Code Attribution dashboard provides you with insights into how your discount codes are performing, and customer behaviors upon checking out with a discount code.
Filters
The Customer Signup option lets you filter your data to a specific customer cohort.
Use the Date Granularity option to specify how you would like the data grouped.
Metrics
Available metrics (Click to expand)
Section |
Metric |
Definition |
| Overview | Total Gross Sales | The total value for all orders using discount codes within the specified time period. |
| Total Customers | The total number of customers, new and existing, who used discount codes in the specified time period. | |
| Avg Order Value (AOV) | The average order value for all orders that had discount codes applied to them. | |
| Avg Revenue per User (ARPU) | The average revenue generated per customer for the specified time period when a discount code is applied to their order. | |
| Revenue by Discount Code |
A breakdown of the total revenue for orders containing a specific discount code. Both checkout and recurring orders in the time period specified are grouped together by discount code. The daily revenue for all orders containing that discount code is calculated and displayed as a different color on the bar graph, allowing you to see which discount codes bring in the most revenue. |
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KPIs by Discount Code Customers are grouped together by the discount code used when signing up, providing insights into key performance indicators as customers continue their subscriptions. |
Revenue | The total net sales generated by customers using a specific discount code at the checkout for the time period specified. |
| Orders |
The total number of orders processed since signup where the specified discount code is applied. This only applies to orders where the discount code was initially added at checkout. Refer to the Actions dashboard for more information on discount codes applied to recurring orders. |
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| Customers | The total number of customers that used the specified discount code at the checkout. | |
| AOV | The average order value for all orders in the time period specified that have occurred since the discount code was used at the checkout. | |
| ARPU | The average revenue per user since using the discount code at the checkout. | |
| Active Customers | The total number of active customers since checkout that have the specified discount code applied to their order. | |
| Cancelled Percent | The percentage of customers who applied this discount code at checkout and have since cancelled. | |
| Refunds |
The total amount of revenue returned to customers who used the specific discount code at the checkout. This metric includes both full and partial refunds. |
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| Charges per Customers | The average number of charges from each customer since checking out with the discount code specified. |
Single-use discount codes
Single-use discount codes are discount codes that have set the discount code to expire after one use, as well as limiting the discount code to one subscription per customer. See Application limits to learn more.
These discount codes are typically created to only be used by one customer. Single-use discount codes are displayed as a separate line on the KPIs by Discount Code chart.
Note: Discounts created by a workflow tool, such as Workflows by Recharge or a third-party application will not appear in this dashboard.
