Understanding the Order confirmation template for Concierge SMS
The Order confirmation template is a Concierge SMS flow that sends a confirmation message to subscribers after a recurring order is successfully charged.
This guide explains how the template works, when it triggers, and how to customize it.
- Shopify Checkout Integration
- Migrated Shopify Checkout Integration
How the template works
Each time a recurring charge is successfully processed for a returning subscriber, the Order confirmation template triggers a flow that sends a confirmation message. You can insert an SMS cross-sell node after the confirmation message to recommend products while the customer is engaged.
This template targets returning subscribers only. First-time customers are handled by the Welcome Message template instead, which prevents duplicate confirmations.
Use this template to:
- Confirm that the recurring order was processed successfully
- Reduce customer confusion about order status
- Reinforce that future subscription changes apply to the next order
This template creates a flow with the following three steps:
| Step | Condition / Action | Purpose |
|---|---|---|
| Trigger: Charge Processed | Orders count 2 or more | Entry point for recurring orders only |
| Send SMS Notification | message | Confirms the charge was successful |
| End | The flow finishes. | Completes the flow |
Unlike the Welcome Message template, this template does not include an explicit transactional consent check in its flow structure. Consent is validated at the system level before any SMS is sent. You can add a consent branch for more granular control.
This flow runs whenever a recurring charge is processed for a returning subscriber. First-time orders are excluded, so the Welcome Message template can handle those independently. The flow triggers when the following condition is met:
| Condition | Value |
|---|---|
| Trigger event | Charge Processed |
| Customer orders count | 2 or more (second order or later) |
Default message
By default, Recharge sends customers the following order confirmation SMS:
We have successfully processed your order of {{line_items_excerpt}}.
You can edit this message to match your brand.
Customization options
You can customize the following aspects of this template:
Message content
- Edit the confirmation SMS body text to match your brand voice
- Add a personal touch, such as the customer’s first name
- Add or remove personalization variables
- Mention next steps, such as shipping timeline or tracking expectations
Flow structure
- Add SMS nodes
- Add SMS cross-sell nodes to recommend one-time and subscription products
- Add promotional opt-in nodes
- Add conditional branches based on customer attributes
- Add delay or wait nodes
Set up the Order confirmation flow
Create the flow in your merchant portal to begin sending order confirmations to your recurring customers:
- In your Recharge merchant portal, click SMS and select Concierge.
- Click Create from template on the Concierge SMS Overview page.
- Select Order confirmation and click Get started.
- Click on the SMS node to update the default messaging.
- Optional - Drag any additional nodes from the Add a node menu to customize the flow structure.
- Save and activate the flow.
Personalization variables
Use these template variables to personalize your messages:
| Variable | Description |
|---|---|
| {{customer.first_name}} | Customer’s first name |
| {{customer.last_name}} | Customer’s last name |
| {{store.name}} | Your store’s name |
| {{line_items_excerpt}} | Summary of items in the processed order |
Best practices for building an order confirmation message
- Keep it brief and reassuring
- Differentiate it from the Welcome Message
- Consider adding cross-sells
- Do not over-message if other order-related templates are active
- Set expectations for what happens next
Considerations
Consider the following when using the Order confirmation template:
| Consideration | Details |
|---|---|
| Trigger frequency | The flow triggers each time a recurring charge is successfully processed. |
| First-time customers | This template only applies to returning subscribers (orders count 2 or more). First-time customers receive the Welcome Message instead. |
| Duplicate messaging | Customers receive only one confirmation per order event. The Welcome Message handles first-time orders to prevent overlap. |
| Consent handling | Transactional SMS consent is validated at the system level before the message sends. You can add a consent branch for additional control. |
| Template updates | Changes to the template apply to all future charges after activation. |
| SMS Cross-Sell | Subscription cross-sells do not yet reflect in the Performance tab. Metrics and exports for subscription cross-sells are not yet available. |
