Monitoring subscription performance from the Home dashboard
The Home Analytics dashboard gives you quick access to key store metrics directly from your merchant portal homepage. It helps you track revenue trends, understand how customers interact with your products, and compare performance indicators over time.
This guide provides an overview of the Home Analytics dashboard and a breakdown of each dashboard available.
Before you start
- Data displayed through Recharge Analytics is typically refreshed and updated by 6 AM ET daily, regardless of the merchant's time zone.
- The Home Analytics dashboard provides intuitive, high-level data to help you monitor store performance at a glance. You may notice slight differences between metrics on the Home dashboard and those in the Recharge Analytics pages. This is because Home Analytics may use different calculation methods for certain metrics.
Accessing dashboards
The Home dashboard provides key store metrics that help you assess the health of your subscription business as soon as you log in to your Recharge merchant portal.
For additional store metrics, use the relevant tabs at the top of the page (for example, Revenue, Subscriptions, or Customers), or go to Analytics and select Dashboards from the left-hand navigation menu.
Home dashboard
The following metrics are available on your Recharge merchant portal home page:
- Processed revenue: The total amount of revenue your store processes through Recharge, including both subscription and one-time purchases.
- Active subscribers: The number of customers with at least one active subscription at the time of measurement.
- New subscribers: The number of customers who start their first subscription during the selected time period.
- Churned subscribers: The number of customers who no longer have any active subscriptions after canceling or expiring during the selected time period.
Expanded metrics
After 12 months of subscription activity in Recharge, additional benchmark metrics are available on your Home dashboard. These metrics help you compare subscriber and non-subscriber performance over their first year.
The expanded metrics include:
Revenue share: The percentage of your store’s total revenue that comes from subscription orders.
12-month average spend: The average revenue generated during a customer’s first 12 months, comparing subscribers and non-subscribers across all order types. A customer is considered a subscriber if they have ever had an active subscription to one of your products.
Repurchase rate: The percentage of subscribers and non-subscribers who reach their second and third orders (any order type) within their first 12 months. This metric includes customers who were acquired at least 12 months ago.
Performance at a glance
The Performance at a glance section highlights revenue and retention insights for key Recharge features across the selected time period (e.g., the last 30 days).
This section includes:
Subscription widget: Subscription revenue generated through the widget.
Cancellation prevention: Revenue saved by preventing cancellations.
Failed payment recovery: Revenue recovered from failed subscription payments (last 3 months).
Checkout cross-sell: Revenue generated through subscription cross-sell offers at checkout.
Concierge SMS: Cancellation deflections driven by SMS conversations.
Win Backs: Revenue recovered from previously churned customers.
Revenue
The Revenue dashboard provides a comprehensive view of your store's revenue performance across subscription and non-subscription sales. They show not just how much you earn, but what types of purchases drive revenue (subscriptions vs. one-time purchases), how customer behavior differs, and how revenue trends change over time.
See Revenue dashboards for metric definitions.
Upcoming orders
The Upcoming Orders dashboard shows projected revenue and order volume based on scheduled and prepaid subscription orders. It breaks down upcoming activity by order type, including scheduled, projected, and prepaid orders, so you can anticipate future fulfillment and revenue. You can also view trends over time and drill down into product-level details by product and variant, including gross revenue, number of items, and order count.
See Upcoming orders dashboard for metric definitions.
Order errors
The Order Errors dashboard tracks issues that prevent orders from processing successfully, including payment and inventory errors. This dashboard shows error counts, error rates, and recovery performance to help you understand how errors impact revenue and fulfillment. Monitor how many orders recover after failed attempts, the amount of recovered revenue, and the lost revenue due to churn or unresolved issues. Detailed breakdowns include error types, retry attempts, recovery rates, and trends over time, giving you visibility into both the causes and outcomes of failed orders.
See Order errors dashboard for metric definitions.
Subscriptions
The Subscriptions dashboard provides a complete view of your subscription performance, helping you track growth, retention, and churn. It highlights key metrics like total active subscriptions, new and reactivated subscriptions, churned subscriptions, and your net gain or loss over time. You can analyze trends in subscriber behavior, including average orders per subscription, average active days, and cancellation patterns.
The dashboard also breaks down churn by type (active, passive, and expired) and shows subscriber churn by rate, revenue (MRR), and count. Product-level insights let you see performance by SKU or variant, helping you identify which products drive the most subscriptions, renewals, or churn. Use this dashboard to monitor subscription health, improve retention, and optimize product strategy.
See Subscription dashboards for metric definitions.
Customers
The Customers dashboard provides insight into your subscriber base and how it changes over time. It shows the total number of active subscribers, as well as new, reactivated, and churned subscribers, providing a clear view of your net growth or loss. You can track subscriber engagement through average active subscriptions, average orders, and average active days.
The dashboard also highlights churn trends, breaking them down by type. Subscriber churn trends over time help you identify patterns, understand customer behavior, and measure the long-term health of your subscriber base.
See Customer dashboards for metric definitions.
Benchmarks
The Benchmarks dashboard lets you compare your store’s performance against key industry metrics. It highlights how your subscription program stacks up in areas like average order value (AOV), and churn performance.
You can track the percentage of checkout orders that include a subscription, as well as your active and passive churn rates, to understand how effectively you’re acquiring and retaining subscribers compared to similar businesses. Use these benchmarks to identify opportunities, set performance goals, and optimize your subscription strategy.
See Benchmarks performance reports for metric definitions.
Resources
Review the following resources when using Home Analytics:
