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Subscription dashboards

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The subscription dashboards on Recharge Analytics provide a breakdown of your customers' subscriptions and how they interact with your products on a SKU or variant level. Determine which products are most successful and provide insights into how you can increase the average subscription length for your customers.

Access the Subscription dashboards

  1. Click Analytics in your merchant portal.
  2. Select Subscriptions and choose which report you want to review.

Subscriptions Overview dashboard

The Customers Overview dashboard provides information about your active and churned subscribers. Use this dashboard to analyze subscription growth and churn trends, and to gain insights into your current active subscriptions. This dashboard is available to all merchants.

Filters

  • Use the Date Range option to set the time frame for your data.
  • Use the product filter to filter metrics to specific products or variants.
  • Use the Date Granularity option to group your data by days, weeks, months, or quarters.

Available metrics

View available metrics (Click to expand)

Metric

Definition
Total active subscriptions

An active subscription is a subscription with a status of Active. Cancelled subscriptions and expired subscriptions are not included in this definition.

Total number of active subscriptions at the conclusion of the reporting period.

Note: For prepaid subscriptions, the subscription is considered cancelled at the point of status change, even if there are queued orders remaining to deliver.
New subscriptions Number of new subscriptions activated during the reporting period. This is the net sum of each day’s new subscriptions. Subscriptions that activate and churn within the same day are not counted. Subscriptions that activate, churn and reactivate again within the same day are counted as a single activation for the day.
Reactivated subscriptions

Number of formerly churned subscriptions that were reactivated during the reporting period. This is the net sum of each day’s reactivated subscriptions.

Subscriptions that reactivate and churn again within the same day are not counted. Subscriptions that reactivate, churn and reactivate again within the same day are counted as a single reactivation for the day.
Churned subscriptions Number of subscriptions that churned during the reporting period. This is the net sum of each day’s churned subscriptions. Subscriptions that churn and reactivate within the same day are not counted. Subscriptions that churn, reactivate and churn again within the same day are counted once for the day.
Net gained/lost The net increase or decrease in your active subscription count. This is calculated as [active subscription count at the end of reporting period - active subscription count at the beginning of reporting period]. A negative number indicates an overall net loss in active subscriptions during the period.
Active subscriptions - avg orders The average lifetime number of subscription orders placed by your store’s active subscriptions, as of the last day of the reporting period.
Active subscriptions - avg active days The average number of days your store’s active subscriptions have been active, as of the last day of the reporting period.
New subscriptions - existing subscribers The number of new subscriptions that were activated by existing subscribers during the reporting period. This number includes new subscription activations among active subscribers, as well as new subscriptions activated by formerly churned subscribers. This number does not include reactivated subscriptions.
% of cancellations that resulted in customer churn The percentage of subscription cancellations that resulted in customer churn. This is the percentage of subscription cancellations that resulted in the subscriber’s active subscription count dropping to “0.”
Same-day cancellations

Number of subscriptions that were created and cancelled on the same day (ending at midnight US Eastern time) within the reporting period. Subscriptions that are created and cancelled on the same day do not count towards that day’s “new subscriptions” count.

Same-day cancellations are not included in the numbers reported in the Cancellations before 1st recurring order metric.
Cancellations before 1st recurring order  Number of subscriptions that were cancelled before their first recurring charge was processed within the reporting period.

Legacy Subscriptions Overview dashboard

Note: Legacy analytics will eventually be deprecated. You can still access this dashboard by clicking the view the old dashboard link for a limited time. 

The Overview dashboard displays key performance indicators for your customers’ subscriptions. Determine how customers are interacting with their subscriptions, and if there is room to improve customer churn. This dashboard is available to all merchants.

The Subscriptions Overview dashboard provides insights into the effectiveness of subscriptions on your business.

Filters

  • Use the Date Granularity option to segment your data by days, weeks, months, or quarters.
  • Use the Date Range option to set the time frame for your data.

Available metrics

View available metrics (Click to expand)

Metric

Definition

Total New Subscriptions

Displays the number of subscriptions that were purchased within the specified date range.
New Subscriptions - Existing Customers

Displays the number of subscriptions that were added by current or historical subscribers for the specified date range.

Avg Active Days - Active Subscriptions

Displays the average number of days a subscription is active.

Avg Subscriptions per Customer

Displays the average number of subscriptions per customer for the specified date range.

An active subscription is defined as an active subscription or prepaid that still has at least one active queued order.

New Subscriptions / Active Subscriptions

Displays the number of new subscriptions as well as the total number of active subscriptions.

Total Cancelled Subscriptions

Displays the number of subscription cancellations that occurred in the specified date range.

Cancellations before recurring charge

Displays the number of customers who cancel before their first recurring charge. The first recurring charge is the first charge in Recharge that takes place after the initial checkout charge.

Same Day Cancels

Displays the number of cancellations that occurred on the same day as when the customer purchased their initial subscriptions.

% Cancellations that resulted in Churn

Displays the number of subscription cancellations that resulted in the customer churning, or being marked as inactive.

Cancellations

Displays the number of cancellations that took place per day in the specified date range.

Subscription churn dashboard

The Subscription churn dashboard provides insights into the rate at which subscriptions churn, and the type of churn that occurs. This data allows you to make informed decisions and implement proactive retention strategies.

Subscription churn dashboard

Subscription churn dashboard

Filters

  • Use the Date Range option to set the time frame for your data.
  • Use the Compare date range option to set a time frame in the past to compare your data.
  • Use the Display option to confirm if you'd like to view the data by daily, weekly, monthly, or quarterly groupings.
  • Use the Product filter to view subscription churn per product

Available metrics

View available metrics (Click to expand)

Metric

Definition
Churn rate

The percentage at which subscriptions were churned during the reporting period.

The churn rate is defined as the percent of average daily active subscriptions churned within the period. 

For example, if a store had 10 active subscriptions at the start of the day, and a customer purchased two new subscriptions,  but another customer cancelled one subscription, the churn rate over five days would be 31%. 
Churned MRR

The monthly recurring revenue (MRR) lost to subscription churn within the reporting period. MRR is calculated using the subscription recurring price and renewal schedule. 

  • For example, a subscription that costs $20 a month has an MRR of $20, whereas a subscription that costs $100 every two months has an MRR of $50.

This metric specifically represents MRR lost due to full subscription churn, on the day the subscription churned. The MRR included for customers with multiple subscriptions depends on when a customer canceled their subscriptions: 

  • Both subscriptions MRR are included in this amount if a subscriber canceled two subscriptions on the date they churned.
  • If the subscriber canceled their first subscription on a Wednesday, and the second subscription on a Thursday, only the Thursday MRR is represented in the Churned MRR metric.
  • If a subscriber cancels one subscription and keeps one or more subscriptions active, the MRR for the canceled subscription is not represented in the Churned MRR metric but is represented in the Churned Subscriptions section. 
Churn by type Review subscription churn by type, either active, passive, or expired churn, to understand how customers are churning in your store.
Subscription churn over time - Rate The rate at which subscriptoons churn over a specified period, displayed by churn type.
Subscription churn over time - MRR The monthly revenue lost to churn, displayed by churn type.
Subscription churn over time - Count The number of subscriptions churned, displayed by churn type.
Active

Subscriptions churned as a result of proactive subscription cancelation. 

This could be a customer canceling their subscription, or having their subscription canceled for them. This does not include subscriptions that were canceled due to expiration or dunning process failure.
Active churn rate

The rate at which subscribers actively churned during the reporting period. This metric is displayed as a percent of your average daily active subscribers for the period. 

See the Churn Rate metric definition for a detailed breakdown of churn rate calculations. 
Active churned subscribers

Subscribers who churned as a result of proactive subscription cancelation. 

This could be a customer canceling their subscription, or having their subscription canceled for them. This does not include subscriptions that were canceled due to expiration or dunning process failure.
Active churned MRR

The monthly recurring revenue lost to active subscriber churn within the reporting period. 

This metric represents only the MRR lost due to active subscriber churn, on the day the subscriber churned. MRR is calculated using the subscription recurring price and renewal schedule. 

  • For example, a subscription that costs $20 a month has an MRR of $20, whereas a subscription that costs $100 every two months has an MRR of $50.

The MRR included for customers with multiple subscriptions depends on when a customer canceled their subscriptions:

  • Both subscriptions MRR are included in this amount if a subscriber canceled two subscriptions on the date they churned.
  • If the subscriber canceled their first subscription on a Wednesday, and the second subscription on a Thursday, only the Thursday MRR is represented in the Churned MRR metric.
  • If a subscriber cancels one subscription and keeps one or more subscriptions active, the MRR for the canceled subscription is not represented in the Churned MRR metric but is represented in the Churned Subscriptions section.
Passive

Subscriptions churned as a result of unsuccessful dinning.

These subscribers had their subscriptions canceled after their renewal charge could not be processed, and all subsequent charge attempts made during the dunning process failed. 
Passive churn rate

The rate at which subscribers passively churned during the reporting period. This metric is displayed as a percent of your average daily active subscribers for the period. 

See the Churn Rate metric definition for a detailed breakdown of churn rate calculations.
Passive churned MRR

The monthly recurring revenue lost to passive subscriber churn within the reporting period. 

This metric represents only the MRR lost due to passive subscriber churn, on the day the subscriber churned. MRR is calculated using the subscription recurring price and renewal schedule. 

  • For example, a subscription that costs $20 a month has an MRR of $20, whereas a subscription that costs $100 every two months has an MRR of $50.

The MRR included for customers with multiple subscriptions depends on when a customer canceled their subscriptions:

  • Both subscriptions MRR are included in this amount if a subscriber canceled two subscriptions on the date they churned.
  • If the subscriber canceled their first subscription on a Wednesday, and the second subscription on a Thursday, only the Thursday MRR is represented in the Churned MRR metric.
  • If a subscriber cancels one subscription and keeps one or more subscriptions active, the MRR for the canceled subscription is not represented in the Churned MRR metric but is represented in the Churned Subscriptions section.
Expired

Subscribers who churned as a result of an expired subscription.

This transition occurs after the final charge is processed for regular subscriptions.
 Expired churn

Subscribers who churned as a result of an expired subscription. 

This transition occurs after the final charge is processed for regular subscriptions. 
Expired churned MRR

The monthly recurring revenue lost to expired subscriber churn within the reporting period.

This metric represents only the MRR lost due to expired subscriber churn, on the day the subscriber churned. MRR is calculated using the subscription recurring price and renewal schedule. 

  • For example, a subscription that costs $20 a month has an MRR of $20, whereas a subscription that costs $100 every two months has an MRR of $50.

The MRR included for customers with multiple subscriptions depends on when a customer canceled their subscriptions:

  • Both subscriptions MRR are included in this amount if a subscriber canceled two subscriptions on the date they churned.
  • If the subscriber canceled their first subscription on a Wednesday, and the second subscription on a Thursday, only the Thursday MRR is represented in the Churned MRR metric.
  • If a subscriber cancels one subscription and keeps one or more subscriptions active, the MRR for the canceled subscription is not represented in the Churned MRR metric but is represented in the Churned Subscriptions section.
 Expired churn rate The rate at which subscribers passively churned during the reporting period. This metric is displayed as a percent of your average daily active subscribers for the period. 

See the Churn Rate metric definition for a detailed breakdown of churn rate calculations.

Product SKU dashboard

The Product SKU dashboard provides insights into your products on an SKU level.

With this dashboard, you can determine your best-selling products and which products are likely to be cancelled or refunded. A high-level overview is provided for insights into how your business is performing.

Use the Filter options to filter by date range or product SKU, as well as exclude one-time products from your data.

Tip: Filter by Product SKU to determine key performance indicators per product.

The Product SKU dashboard provides a high-level overviee of your best selling products.

You can drill down on any of the four tiles to see a full list of SKUs that were purchased during the filtered period. 

  1. Click on one of the numbers in one of the four titles.
  2. Select Drill into details.

Select Drill into details on the first four tuiles to learn about the orders that make up the datapoint.png

The Top 10 SKUs table provides insights into how your top products are performing in the given time period. 

All other products that did not make the Top 10 SKUs are grouped under one of two Other categories. One Other category represents subscription purchase types, while the second Other category represents one-time purchase times. 

Alternatively, you can use the SKU filter to review a SKU that did not make the Top 10 SKU list. 

The Revenue KPI and Customer KPI tables display key performance indicators such as the Average Order Value or the Retention Rate at the SKU level. The purchase types for each SKU are also listed, allowing you to compare your subscription products against your one-time products. 

The Product SKU gets granular with your store data, allowing you to understand how customers interact with your top products.

Filters

  • Use the Date Granularity option to segment your data by days, weeks, months, or quarters.
  • Use the Date Range option to set the time frame for your data.
  • The Signup Date filter can be used to only include customers who signed up during a specified period. 
  • Use the Include One-time filter to include one-time products in your data results. 
  • Use the SKU Filter to filter your results by specific SKUs. For example, use the "is not" filter to exclude specific products, such as gift cards or free add-on products. 

Available metrics

View available metrics (Click to expand)

Data table

Metric

Definition
Overview metrics

Total Gross Sales

The total dollar amount in sales for the date range provided. 

Total Quantity

The total number of items sold within the date range provided.

Total Orders

The total number of orders processed within the date range provided. 

Total Customers

The total number of customers who processed an order during the date range provided. This number consists of both active and inactive customers. 

Top 10 SKUs

Top 10 SKUs

Compares the top ten products in your store by gross sales based on the date range provided.

To determine the gross sales amount for each product we take the product price before discounts and taxes and multiply it by the quantity ordered.

Revenue KPIs: Displays how each product is performing on a granular level. 

 

SKU

Displays the product identifier.

Purchase Type

Confirms if the product is a one-time product or a subscription product.

Gross Sales

Displays the total dollar amount of sales per product in the specific timeframe set. 

Total Quantity

The total number of times the product was ordered in the date range specified. 

Total Orders

Displays the total number of orders per SKU.

AOV (Average Order Value)

Displays the average amount a customer spends per SKU.

The revenue on the given product is divided by the total number of charges for that product. This pertains to the given product, not the total order. 

ACV (Average Customer Value)

Displays the average revenue a customer brings in per SKU. 
Refunds

Displays the total amount refunded per SKU.

The sales amount (including tax) divided by the quantity from orders completed that were later returned in full, within the specified date range.

Customer KPIs: Displays how your customers are interacting with each product on a granular level. 

SKU

Displays the product identifier.

Purchase Type

Confirms if the product is a one-time product or a subscription product.

Cohort Size

Displays the number of customers who meet the filters set and purchased a specific SKU in the date range provided. 

Customers with Charges

The total number of customers with charges including the specific SKU in the date range provided. 

Charges Per Customers

Displays the number of charges a customer receives per product. 

Active Customers

Displays the number of customers with at least one active subscription for a given SKU at the end of the date range entered using the date filter.

Cancelled Customers

Displays the number of customers with only inactive subscriptions on the given SKU at the end of the date range entered in the filter.

Avg Active Days

Displays the average number of days a customer stays subscribed to the specific product.

Retention Rate

Displays the percentage of customers who stayed subscribed to the product in the date range provided. 

Product Variant dashboard

The Product Variant dashboard provides insights into your products on a Variant level. This dashboard helps you determine your best-selling products, as well as which products customers are most likely to return. A high-level overview provides insights into how your business is performing.

Use the Filter options to filter by date range or product SKU, as well as exclude one-time products from your data.

The Product Variant dashboard provides insights into your top selling variants

Tip: Filter by Product Variant Title to determine key performance indicators per product. 

You can drill down on any of the four tiles to see a full list of product variants that were purchased during the filtered period.

  1. Click on one of the numbers in one of the four titles.
  2. Select Drill into details.

Select Drill into details on the first four tuiles to learn about the orders that make up the datapoint.png

The Top 10 Product Variants table provides insights into how your top products are performing in the given time period. 

All other products that did not make the Top 10 Product Variants are grouped under one of two Other categories. One Other category represents subscription purchase types, while the second category represents one-time purchase times. 

Alternatively, you can use the filter to review a product variant that did not make the Top 10 list. 

Filters

  • Use the Date Granularity option to segment your data by days, weeks, months, or quarters.
  • Use the Date Range option to set the time frame for your data.
  • The Signup Date filter can be used to only include customers who signed up during a specified period. 
  • Use the Include One-time filter to include one-time products in your data results. 
  • Use the Product Variant Filter to filter your results by specific SKUs. For example, use the "is not" filter to exclude specific products, such as gift cards or free add-on products. 

Available metrics

View available metrics (Click to expand)

Data table

Metric

Definition

 

Overview metrics

 

Total Gross Sales

The total dollar amount in sales for the date range provided.

Total Quantity

The total number of items sold within the date range provided.

Total Orders

The total number of orders processed within the date range provided.

Total Customers

The total number of customers who processed an order during the date range provided. This number consists of both active and inactive customers.

Top 10 Product Variants

Top 10 Product Variants

Compares the top ten products in your store by gross sales based on the date range provided.

To determine the gross sales amount for each product we take the product price before discounts and taxes and multiply it by the quantity ordered.

Revenue KPIs: Displays how each product is performing on a granular level. 

 

Product Variant Title

Displays the product identifier.

Purchase Type

Confirms if the product is a one-time product or a subscription product.

Gross Sales

Displays the total dollar amount of sales per product in the specific timeframe set. 

Quantity

The total number of times the product was ordered in the date range specified.

Orders

Displays the total number of orders per product variant. 

Avg Order Value (AOV)

Displays the average amount a customer spends per Product Variant.

The revenue on the given product is divided by the total number of charges for that product. This pertains to the given product, not the total order.

Avg Revenue per User (ARPU)

Displays the average revenue a customer brings in per variant.
Refunds

Displays the total amount refunded per Variant Title.

The sales amount (including tax) is divided by the quantity from orders completed that were later returned in full, within the specified date range.

Customer KPIs: Displays how your customers are interacting with each product. 

Product Variant Title

Displays the product identifier.

Purchase Type

Confirms if the product is a one-time product or a subscription product.

Cohort Size

Displays the number of customers who meet the filters set and purchased a specific SKU in the date range provided.

Customers with Charges

The total number of customers with charges including the specific SKU in the date range provided.

Charges Per Customers

Displays the number of charges a customer receives per product.

Active Customers

Displays the number of customers with at least one active subscription for a given Product Variant at the end of the date range entered using the date filter.

Cancelled Customers

Displays the number of customers with only inactive subscriptions on the given Product Variant at the end of the date range entered in the filter.

Avg Active Days

Displays the average number of days a customer stays subscribed to the specific product.

Retention Rate

Displays the percentage of customers who stayed subscribed to the product in the date range provided.

Scenario Planning dashboard

The Scenario Planning dashboard provides you with projected product insights on either the product quantity or revenue levels. This additional forecasting allows you to use analytical insights to predict the future success of your products, and make informed business decisions.

Unlike other dashboards, the Scenario Planning dashboard includes a Details Table, which provides drill-down details at the Product Variant level. 

The previous period is calculated based on the current date. For example, if the current date is March 23rd and the forecast is June 3rd to 16th the prior period queued revenue would be the queued revenue as of March 10th.

Filter options

The Scenario Planning dashboard offers a robust filter option so that you can pinpoint the data you need: 

  • Quantity/Revenue: Set the dashboard to display based on product quantity count or revenue. 
  • Future Date Range: Set the date range for the data. 
  • Date Granularity: Group the Projected Future Revenue - Top 10 Products by either day, month, or quarter
  • Forecasted Change %: View the dashboard based on the projected percentage change. 
    • 0%: The dashboard assumes there will be no new revenue or quantity, and all queued orders will process successfully. 
    • Less than 0%: The dashboard assumes the amount of new revenue or quantity will be less than the current predicted amount for all queued orders. 
    • Greater than 0%: The dashboard assumes the amount of new revenue or quantity will be greater than the current predicted amount for all queued orders. 

  • Product // Variant [SKU]: Filter by the product and variant title and SKU. 

Available metrics

View available metrics (Click to expand)

Data table

Metric

Definition
Recurring Orders in Queue Queued Displays the projected revenue amount or the total number of products for all queued orders.
Dunning

Displays the projected revenue amount or the total number of products in dunning. 

Orders are no longer reflected in this metric if they are cancelled or processed. 
Forecasted

Uses the information from the Queued and Dunning titles to present the final projected revenue or quantity. 
Prior Period Change % 

Displays the actual change between charges proccessed in the prior time period and the forecasted amounts. 

  • If the percentage equals 0%: This means that the amount of unrealized revenue is the same as the amount of new and queued revenue.
  • If the value is less than 0%: The amount of new revenue/quantity processed was greater than the predicted amount.
  • If the value is more than 0%: The amount of new revenue/quantity processed was less than than the predicted amount.

Right-click on the percentage to drill down into the previous period's new and queued processing amounts.

  • Prior Period Queued: The total queued revenue or quantity processed for the prior timeframe. 
  • Prior Period New: The total revenue or quantity processed for new orders in the previous timeframe. 
  • Prior Period Processed: The total revenue or quantity processed in the previous time period. 
  • Prior Period Change %: The percentage change between the amount processed in the previous period, versus the amount queued.
Product Forecasting Projected Future Revenue/Quantity - Top 10 Products Displays the projected revenue or quantity for the filtered products within the filtered period. 
Product Forecast Detail: Provides a breakdown of each metric at the product level.  Product // Variant [SKU] The name and SKU for the product.
Queued

The revenue or quantity queued for the projected period.

This column relates to the data displayed in the Revenue/Quantity in Queue tile in the Recurring Orders in Queue data table.
Dunning

The revenue or quantity that is in dunning for the projected period.

This column relates to the data displayed in the Revenue/Quantity in Dunning tile in the Recurring Orders in Queue data table.
Previous Period Actual

The actual amount processed per product for both new and queued sales. 
Forecasted Change %

The filter set to project percentage change.
Forecasted The projected revenue or quantity.
Change %

The historic to projected percentage change for either the revenue or quantity. 
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