Using the Notification node for Subscription Experience Strategies
Personalize your notifications and include dynamic information when building subscription experiences.
This guide lists the available variables per template, allowing you to create compelling and dynamic content.
- Recharge Checkout on Shopify
- Shopify Checkout Integration
Before you start
- The variables listed in this article only apply to the node notifications in the Surprise and Delight, Upcoming Order Cross-sell, and Failed Payment Recovery template builder.
- Recharge sends metrics to Klaviyo even if the customer hasn't accepted marketing. However, for Klaviyo to send emails, customers must opt-in to marketing to receive notifications.
- Notifications sent through the Failed Payment Recovery template are transactional, and cannot contain any marketing content or terminology. Avoid using marketing language in your Failed Payment Recovery notifications to remain compliant.
How it works
Each template includes a notification node, automating communication with your customers and making it easier to announce free gifts, incentives, or opportunities to recover failed payments.
You can include variables in your notifications to provide customers with dynamic and contextual information and personalize the experience to assert your brand and further customer loyalty.
Using the notification node
Drag and drop the notification node onto the Surprise and Delight and Upcoming Order Cross-sell templates wherever you want to communicate with customers throughout the experience.
Recharge prebuilt the Failed Payment Recovery template and included notifications at the right time in the customer journey to maximize customer recovery.
Click on the notification node and select Edit email body in any template to personalize the notification content. You can include any of the email variables to personalize your content. Available variables vary depending on the template.
Preview your notification
Click on the preview notification button in the notification node to render the body of the email directly in the template.
Review the notification as if you were a customer, and make sure your variables read correctly. The experience may differ depending on the state of your template:
- Draft templates: Some variables may not render, or Recharge may display placeholder values depending on the template type
- Saved templates: The variables render correctly, and display the correct product name and price
Include variables in your notifications
Use the following variables in the body of your notifications to personalize the customer experience:
Variable |
Description |
Works with the following templates |
|
|
Customer’s first name |
|
{{customer.last_name}} |
Customer’s last name |
|
{{customer.customer_portal_url}} |
Customer portal URL | |
{{store.name}} |
Your store name | |
{{offer.product_title}} |
The title of the product used in an offer | |
{{charge.scheduled_at}} |
The scheduled date of the customer's next charge This is the charge associated with the Subscription Experience |
|
{{offer.discounted_price}} |
The discounted price of the product used in an offer | |
{{offer.offer_value}} |
The value of the offer This could be a percentage or fixed value, depending on the offer type |
|
{{charge.currency}} |
The currency of the customer's next charge This is the charge associated with the Subscription Experience |
|
|
|
A direct link to the customer portal payment methods page
Note: If you have a custom customer portal, you will need to use a link that directs to your customer portal instead, or create a redirect from Recharge’s customer portal to your portal.
|
|
{{charge.shipping_address.address1}} {{charge.shipping_address.city}} {{charge.shipping_address.province}} {{charge.shipping_address.country_code}} {{charge.shipping_address.zip}}
|
The shipping address associated with the charge |
|
{{charge.billing_address.address1}} {{charge.billing_address.city}} {{charge.billing_address.province}} {{charge.billing_address.country_code}} {{charge.billing_address.zip}}
|
The billing address associated with the charge |
|
{{charge.error_type}} |
The error on the charge |
|
<h3>Items in Shipment</h3> |
A list of line items included in the failed order |
Include images in your notifications
Easily upload and display images in your notifications to elevate communication and emphasize your brand. Use the notification node in the flow canvas to upload an image:
- Click on the notification node in the flow canvas and select Edit email body.
- Click the image icon in the email body editor.
- Drag and drop your image, click select a file to upload your photo, or choose a previously uploaded image from the Image Library options.
- Click Upload when ready to upload the image to your notification.
- Click Close to exit the email body editor.
After selecting the Upload button, Recharge adds the image to the notification using a properly formatted <img> tag.
It's important to set the image size before uploading the photo to your notification, as you cannot edit the image size without using custom code. You can edit the <img> HTML tag to change the size of the image, however, this is outside of Recharge's scope of support.
