Last updated: 22 August 22024

Overview

Recharge is on a mission to turn transactions into relationships. Recharge powers smarter subscription experiences to help innovative brands drive more revenue.

Recharge Agency Partner mission

Agencies have been core to the success of Recharge and our merchants from the very beginning, helping Recharge products come to life. As a Recharge Agency Partner, you’ll get access to tools, training, and responsive support you need to deliver frictionless retention services for your merchants. You will also gain access to revenue share for merchant referrals to Recharge, introduction to merchants requiring agency support, and opportunities to contribute as thought leaders in our event and co-marketing initiatives.

Agency Partner Program benefits and requirements

The Recharge Agency Partner Program is a multi-tier model, each with discrete benefits & requirements

Benefits

Requirements

Program requirements & benefits details

For more information on each requirement and benefit, please see below.

Note: This document and its contents are subject to change at Recharge’s sole discretion. Recharge may, from time to time, change the Agency Partner Program details in this document, so please check this document periodically for changes as revisions will be effective immediately. To the extent there is a conflict between this document and the Recharge Inc. Partner Agreement or Recharge’s Agency Partner Terms (as applicable to you, each referred to as the “Terms”), the terms contained in the Terms shall supersede this document.

Program Requirements

Application approval

To become a Recharge partner, we would first like to learn more about your business to determine if our program is a good fit. We will be interested to learn your business service, your typical client profile, technologies you work with, and other partnerships. You can begin by filling out our Agency Partner Application Form here.

Once the form is completed, someone from our team will review your application and if approved, you will be contacted to discuss next steps. 

Partner terms

In order to participate in the Recharge Agency Partner Program, you must agree to the Terms.

Tiers

Partners will be reviewed for eligibility for tier promotions every quarter based on their performance over the prior 12 months and will keep the highest tier level they reached through the end of each calendar year. 

At the end of every year, all partners will be readjusted within the tiers. Partners will be notified of any changes to their tier status. Recharge reserves the sole right to use discretion when evaluating a partner's tier eligibility.

Select & Premier requirements

Recharge brand visible on partner’s website

Partners who have achieved Select or Premier tier are required to mention Recharge on their website. This can include adding the Recharge logo, your partner tier badge, linking to the Recharge website, including a short blurb on Recharge, or building out a Subscription Landing Page with reference to Recharge.

Subscription landing page

A subscription landing page is a great way to highlight your expertise in growing your subscription business. A framework with best practices and resources to support building out a subscription landing page on your website can be found in our co-marketing center in PartnerStack: Promoting subscriptions on your website. Premier partners should target having a subscription landing page built within 6 months of attainment of their Premier status.

Minimum sales-qualified projects

For tier elevation, the trailing 12 months of sales-qualified projects is used for evaluation. Sales-qualified projects are any referred merchants that are qualified and closed by the Recharge sales team on Pro or a Custom Pricing Plan, including upgrades. 

Enablement of sales teams & project teams

In order to provide the best experience for our merchants, we want partners to be up to date on the latest Recharge product features and updates and require that both project and sales teams attend enablement sessions. We have extensive content in our Partner Academy to keep your team up to date on our latest products, features and best practices. At least one employee must earn each of Recharge Developer badge and Core Subscription Management Badge to qualify for the Select partner tier. In order to qualify for the Premier partner tier, partners must have at least one employee earn all available badges.

Program Benefits

Revenue Share

Partners are eligible for 12 months of revenue share for qualified merchant referrals. For more details on revenue share, please refer to the Terms. 

Referrals

To make a merchant referral, you should complete the referral form in PartnerStack. If the referral is qualified, it will be marked as qualified in PartnerStack. A list of common questions regarding referrals and revenue share can be found at Recharge Agency Partner FAQs.

Referral expiration policy

Standard Plan qualified referrals expire after 90 days if the qualified lead has not converted to a customer, which is defined as both actively processing and having accepted billing terms in the Recharge portal, if the merchant is on Shopify. For Pro and Custom Pricing referrals, qualified leads expire after 90 days if the lead is not nurtured enough for an introduction to the Recharge sales team. Expired qualified leads will be marked as Closed Lost in PartnerStack. The lead can then be resubmitted for eligibility.

Store attribution policy

In order to appropriately and timely pay partners a commission under the Recharge Agency Partner Program, Recharge attributes Qualified Merchants (as defined in the Terms) to the referring partner agency. If a partner believes that a Qualified Merchant was not accurately attributed to their agency, the partner has 90 calendar days from the merchant’s first invoice from Recharge to notify Recharge. If partner believes a Qualified Merchant should have been attributed to its account for commission but fails to notify Recharge within this 90-calendar day period, the partner forfeits its right and is no longer eligible to earn a commission for such merchant.

You can notify Recharge of a missing attribution by emailing partneradmin@rechargeapps.com. Please include any relevant proof of involvement or details on your engagement with the merchant.

Revenue share expiration policy

Once a merchant becomes a Recharge customer and the first invoice is paid, partners have 90 days to set up their PartnerStack accounts to recieve revenue share for their referral. If the partner has not set up their PartnerStack account within the 90 day window, the partner forefits any revenue share for the merchant. “Setting up a PartnerStack account” is logging into the account and accepting the Recharge partner terms in the PartnerStack portal.

Partner Manager

Recharge Partner Managers serve as an extension of your agency within Recharge. They identify opportunities to help you achieve revenue and growth targets, enable you on how to sell and implement the Recharge product, help you navigate Recharge teams to support your merchants on implementations, and identify opportunities for collaboration. They act as a direct point of contact for elevating your relationship with Recharge and act as an internal champion for our partnership. Registered partners will be assigned a growth partner manager.

Recharge merchant referrals

Merchants often ask our team to recommend partners when they require agency support. Based on the project scope, merchant territory, and merchant budget, the Managed Services or Sales team will work with the Partner team to introduce agencies to the merchant, prioritizing agencies in the Premier tier. Merchants with small project needs, often identified by Recharge Customer Support, will be referred to the Recharge Partner Directory. Partners who have completed all available Recharge badges are eligible to be included in our partner matching program via our Partner Directory.

Partner directory listing

All partners have the ability to create a directory listing on our Recharge Partner Directory. Merchants use the directory to find and connect with Recharge partners that can help them with their Recharge projects. By creating a directory listing, a partner is authorizing Recharge to share the information provided and such information is subject to Recharge’s Privacy Policy.

ChargeX Invitation

ChargeX is the Recharge annual user conference. ChargeX is an exciting event that facilitates thought-provoking content & provides opportunities to build relationships with Recharge merchants and across the ecommerce ecosystem. Premier Agencies will receive an invitation to attend ChargeX and have the first opportunity to sponsor ChargeX and purchase tickets.

Marketing

Access to marketing assets & content hub

All partners have access to our marketing assets and social advocacy tool, which are available via the co-marketing center in PartnerStack. For access to the latest contents, partners should access the Partner Academy. 

Co-marketing collaboration

We believe that the success of our partnership can be fueled by intentional joint activation in-market. This can take many forms - from content creation of case studies and blogs to running co-branded webinars and events. Our team will work collaboratively with you to determine joint strategic initiatives given the partnership stage, available funding and the tactics determined to work best to drive mutual success. Understanding where your targets are and how we can approach the market together to co-sell is to both of our advantages.

We will work with partners regardless of tier, but Premier partners will be prioritized in terms of opportunities to engage together and can expect to receive a higher-level of preference in the activity selection process. We also encourage all Select and Premier partners to take advantage of our MDF program (more information below) if they’d like monetary assistance within-market activation featuring Recharge. Sales & marketing assets are located in the resources and co-marketing sections within the partner portal.

Promoted in Recharge marketing

Events, initiatives, or content generated by Premier or Select partners may be promoted by the Recharge Partner Marketing team through Recharge channels such as social channels, the Recharge Podcast, the Recharge Blog, the Recharge Merchant Newsletter, or events & webinars.

Recharge Partner Market Development Funds program

The Recharge Partner Market Development Funds (MDF) program offers funding to support co-marketing activities and increase the opportunity for mutually beneficial partner-aligned brand awareness and lead generation.

Agency partners who have attained Select or Premier tier status will be eligible to request funding. Requests will be evaluated based on both the merit of the activity (type of activity and expected ROI) and available funding. 

What are the steps in the MDF process?

1. Determine whether your activity is eligible for the MDF program by reviewing the Activity & PoP Matrix. 
2. Submit the MDF Request form at least 30 days prior to the activity start date.
3. Receive notification that your request has been approved.
4. Execute the marketing activity.
5. Submit your point of purchase (PoP) and invoice within 30 days of the activity date.
6. Receive payment. The payment is Net 30.

Support

Technical Support

All partners have access to our technical support team using the in-app support for technical questions and will be routed according to their tier or the merchant’s service level.

Solutions Engineering

Premier Partners can request access to Partner Solutions Engineers to assist with designing custom solutions leveraging the Recharge API. To request assistance from a Solutions Engineer, please contact your Partner Manager. Solutions support is prioritized on a case-by-case basis, depending on the merchant.

Program Support

For administrative support regarding revenue share payouts, partner portal, store attribution or anything related to the Recharge Agency Partner Program, you can contact partneradmin@rechargeapps.com.

Dedicated Slack channel

Premier partners have access to a dedicated Slack channel between the partner and their Partner Manager.

Training & communications

Business reviews

Partner Managers will conduct business reviews with Premier and some Select partners. Business reviews are a chance for you and your Partner Manager to look back and reflect on the partnership's success, areas of improvement, and identify future opportunities to deepen the relationship.

Training and enablement

All partners will have access to self-service training and enablement via our Partner Academy.

Partner town hall

As a valued extension of our team, all partners will be invited to our quarterly partner town halls. In these 1 hour webinars held exclusively for our partner community, we’ll share the most pertinent business, partner program, product, and marketing updates.

Partner newsletter

All partners will have access to our monthly partner newsletter. If you’re not currently subscribed, you can sign up using the Recharge partner communications sign-up form. 

Recharge Agency Partner Portal

All partners have access to our Agency Partner Portal, which can be accessed through this link. The primary contact we have on file for your agency will be invited to set up the account as the team owner (admin). We recommend setting up your account owner email using a company owned email address that will not be deactivated if there are personnel changes (ex: partnerships@company.com).

Within the portal, you can submit and track referrals, access resources and co-marketing assets to set you up for success with Recharge, withdraw your revenue share, and access our Partner Academy.