Offering a free gift with the first subscription order

Offering a free gift on the first subscription order is a great way to build loyalty and long-term value rewarding first-time subscribers.

This guide explains how to include a free gift with the first subscription order, and then switch to the regular subscription product for all recurring orders

Before you start

• In order to add a free gift or discount on an order after the initial checkout, see Rewards.
• To manage churn, you can Allow customer to cancel after set number of charges by adjusting your store's cancellation settings.
• If you have a Legacy Workflow enabled that uses the same trigger as an automated flow, Automate will overwrite the Legacy Workflow.
• Only one Automate flow can be active at a time. See Considerations for more details.

Step 1 - Create the product

There are two ways you can create a product with a free gift:

Option 1 - Create a duplicate product

Create a product on your ecommerce platform that includes the original product and the gift together

In the merchant portal, assign the appropriate Product Subscription Plans to the product with the free gift.

Option 2 - Preset Bundles

Step 2 - Configure Automate

Follow the Welcome offer Automate flow guide to complete setup. Once enabled, the Automate flow will automatically swap the subscription product with the free gift to the regular product without the free gift on recurring orders.