Getting started with Rewards
Recharge’s Rewards add-on helps you better understand your customers and their retention patterns, empowering you to create targeted strategies that drive engagement and long-term loyalty.
This article explains the available Rewards programs, implementation steps, and considerations when using Rewards.
- Shopify Checkout Integration
- Migrated Shopify Checkout Integration
Before you start
- This feature is available through Rewards. Access to Rewards depends on your plan. Check the Loyalty tab in your merchant portal to confirm whether this feature is available in your store.
- Stores using custom-built solutions can work with Recharge to confirm if Rewards is compatible with their setup.
How it works
Mix and match rewards like account credits, free gifts, and discounts into a program built just for your customers. Rewards offer several tools to elevate your business and keep customers from churning:
- Credits: Offer fixed cash value or percentage cash back options to customers as post-purchase incentives. Credits reward customers for their purchases, encouraging them to return and make additional buys. By providing tangible value through cash back options, companies enhance customer satisfaction and loyalty, creating a strong incentive for repeat business.
- Free gifts: Free gifts can effectively prevent customer churn by reinforcing loyalty and enhancing the overall experience. When customers receive unexpected bonuses, they feel valued and appreciated, strengthening their connection to the brand. This simple gesture encourages repeat purchases and fosters long-term relationships, thereby making it less likely that customers will seek alternatives.
- Subscription discounts: Offer them to make customers feel valued, encourage engagement, and increase retention. Celebrating milestones in a customer journey helps to drives repeat purchases, boosting the lifetime value of the customer for your business.
Accessing Rewards in Recharge
Click on Loyalty in the Recharge merchant portal and select Rewards to access the Rewards tab and review your Rewards programs, as well as key subscriber data:
Rewards strategies
Use Recharge's prebuilt templates to reward customers for specific actions:
Performance
On the Rewards tab, click Performance to review customer retention by cohort and understand when customers typically cancel their subscriptions.
Use this data to determine where to add incentives and keep customers engaged who would otherwise churn.
Rewards recipient vs. non-recipient: 12-month avg lifetime revenue
Compare the average lifetime revenue of reward recipients and non-recipient customers over time since their first purchase. Lifetime revenue includes revenue of all orders customers place, including orders they place before receiving rewards.
Recharge counts customers as reward recipients only if It issues the reward through an automated Rewards strategy. Customers who receive manually issued credits or join a reward program do not qualify.
Considerations
Consider the following when using Rewards:
Consideration |
Notes |
| Customer portal |
Rewards and its offerings are completely compatible with the Affinity customer portal. Theme Engine, Prima, and Novum customer portal themes are partially compatible with rewards. |
| Discounts | Discounts from Rewards applied to orders are stacked with discounts from Cancellation Prevention flows, plus subscribe and save discounts and Tiered Discounts. |
| Shopify gift cards |
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| Free gift bulk updates | Recharge's Import tool simplifies managing free gifts added through a flow, allowing you to efficiently bulk add or remove them from upcoming subscription charges. For more details, see How to bulk add or remove free gifts using the Import tool. |
| Shopify shipping profiles | Review your Shopify shipping profiles to ensure customers do not get charged a shipping fee for free gift rewards. |
| Bulk updating subscriptions | Bulk updates remove free gifts applied to upcoming orders. |
| Line item conditions |
You can choose whether trigger conditions are evaluated on a recently processed order or an upcoming order in your Flow settings:
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| Flow priority behavior | When a customer qualifies for multiple flows with the same trigger, Recharge runs only the most recently created flow. Two flows with the same trigger can’t be active for the same customer. To run both actions for a customer, combine them into a single flow. |
| Updating existing flows |
You cannot update a flow after activating it. If you need to make changes to the flow, you must:
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