Getting started with Bundles
Bundles let you combine multiple products into a "build-your-own-box" experience. You can customize the subscription settings to offer bundles as one-time purchases or subscriptions, and to include add-ons or extras. You can create boxes with fixed items, or allow customers to customize their boxes.
- Shopify Checkout Integration
- Migrated Shopify Checkout Integration
Before you start
- Bundles and Bundles adjacent features such as the Bundles SDK and API endpoints are available to Plus or Custom plans merchants.
Key features
There are two types of bundling options available:
- Customizable “build-your-own-box” experiences
- Fixed bundle with preselected items
Customizable bundles
Use customizable bundles to offer customers a build-a-box experience, allowing customers to purchase specific products in groups. This enhances the shopping experience by providing customers flexibility over their purchases and conveniently allowing them to get everything they need in one purchase.
Recharge provides three different customizable bundle types to ensure customers receive exactly what they want:
- Fixed-price customizable bundles - Customers choose the products to add to the bundle for their checkout order, and have the flexibility to update the bundle contents before every recurring order. The cost to purchase the bundled product is fixed regardless of what products the customer adds.
-
Customizable (subscribers-only) - The subscription begins with a preset bundle that includes the same products for every customer. Once subscribed, customers can customize the bundle for future recurring orders. The bundle price remains the same regardless of which products are selected.
- This method is ideal for encouraging customers to subscribe and try multiple products while providing complete control of their subscriptions on future orders.
- Dynamically-priced customizable bundles - Customers choose the products to add to the bundle for their checkout order, and have the flexibility to update the bundle contents before every recurring order. The bundle product price is dynamic and changes depending on the products customers add.
Preset bundles
Simplify the purchasing decision for all customers with preset bundles, which offer the same products in a fixed-price bundle. Preset bundles are a great way to ensure customers receive consistent products at a fixed price.
Customers cannot update or select the contents of a preset bundle.
Use cases
The following use cases highlight how you can use the various bundle types to increase average order value, streamline inventory management, and offer personalized shopping experiences to your customers.
Use case |
Bundle type |
| A meal plan box where subscribers select the meals they will receive each week, and pay the same price for each recurring order no matter their selections. | Fixed-price customizable bundle |
| A wine club that offers curated bundles of wine bottles, providing customers a discount for purchasing multiple bottles at a time. | Preset bundle |
| A subscription-based snack box service where customers can choose from a selection of snacks to add to their bundle, with the flexibility to update their selection before each recurring order. The price of the bundle changes depending on the snacks customers choose. | Dynamically-priced customizable bundles |
|
A beauty subscription box service that sends all new customers a standard introductory box with a curated selection of skincare and makeup products, ensuring that every new customer experiences the brand's best offerings initially. For all subsequent subscription orders, subscribers can customize their boxes by choosing specific products that match their beauty preferences and needs, all at a fixed subscription price. |
Customizable (subscribers-only) |
Set-up instructions
Each bundle type has different set-up instructions to ensure that you implement the most impactful solution for your business. See the specific how-to guides for each bundle to get started:
- How to create a preset bundle
- How to create a fixed-price customizable bundle
- How to create a dynamically priced customizable bundle
Considerations
Each bundle type has its own considerations. See the following:
- Preset bundle considerations
- Fixed-price bundle considerations
- Dynamically-priced bundle considerations
Resources
There are a variety of Bundles resources to help you get started, or to troubleshoot common issues. See the following resources below for additional information:
Getting started guides
- Getting started with preset bundles
- Getting started with fixed-price customizable bundles
- Getting started with dynamically priced customizable bundles
How to guides
- How to create a preset bundle
- How to create a fixed-price customizable bundle
- How to create a dynamically priced customizable bundle
Using bundles guides
- How to test and publish a bundle
- How to use the Bundles widget layout
- How to configure bundles add-ons and extras
- How to discontinue or disable bundles
- How to manage customer bundle content with bulk swaps
- How to manage existing bundles in Recharge
- How to create an automatic reset for customizable bundles
Troubleshooting and FAQs
Developer documentation
- Getting started with Bundles
- Pre-filling the bundle widget using query parameters
- Offering discounts for bundles
- Customizing the Bundles widget
- Bundling widget events
