Getting started with Checkout Cross-sell
Highlight complementary product offerings and encourage customers to subscribe to additional products using the Checkout Cross-sell feature.
This guide explains how the Checkout Cross-sell feature works, plus the benefits of enabling this feature, and any important considerations.
- Migrated Shopify Checkout Integration
- Shopify Checkout Integration
Before you start
- Checkout Cross-sell is only available to Recharge Pro merchants using Shopify Plus.
Key features
Checkout Cross-sell is a Subscription Experience that showcases purchasable one-time and subscription products right at the checkout using the Recharge Subscription Cross-sell app block.
Cross-sell products and subscriptions
Highlight specific one-time or subscription products at the checkout, and display a Subscribe or Buy button so customers can easily add additional products to their checkout order.
Automated and targeted experience
Create an automated experience using Recharge’s flow technology and configure flow triggers to show the cross-sell product to specific customers.
Impact Key Performance Indicators
The cross-sell option is conveniently presented to customers at the checkout, where they make their final purchasing decisions. With just a click, customers can add additional one-time or subscription products to their orders at the checkout, increasing both the Average Order Value and Customer Lifetime Value.
Use cases
Scenario |
Benefit |
| A pet supply retail offers subscription services for cat food. When a customer checks out with the wet cat food, the cross-sell block displays the option to purchase a bag of cat treats. |
The cross-sell option reminds customers to get the extras they need for their pets, and saves them time navigating through the storefront. This increases the customer’s Average Order Value, and reduces your marketing spend by targeting customers who are already interested in your products. |
| A health and wellness store sells vitamins and protein powders. When a customer adds one of these products to their cart, the cross-sell block displays a subscription to the other product when the customer checks out. |
The cross-sell option highlights additional wellness products, making it easy for customers to discover products that complement their health goals. This increases your Customer Lifetime Value by having customers subscribed to multiple products, while also potentially helping prevent customer churn. |
Set-up instructions
See How to configure Checkout - Cross-sell for setup instructions.
Considerations
Consideration |
Notes |
|
Bundles |
Checkout Cross-sell is not compatible with Bundles. |
|
Cross-sell frequency default display |
The cross-sell product that is offered is always going to display the subscription frequency first unless the product is offered as one-time only. |
