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Note: Recharge recently updated the merchant portal to better serve your needs. Some articles in the Help Center may still reference the previous navigation structure. Recharge is in the process of updating all articles to reflect these changes.

Recharge Analytics

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Sections

Recharge provides all merchants with access to key store analytics that help you understand revenue trends, analyze how customers are interacting with their subscriptions, and compare your key performance indicators over a specific time period.

Before you start

  • Data displayed through Recharge Analytics is refreshed and updated by 6 AM ET daily, regardless of the merchant's time zone. 

Available dashboards

Recharge's dashboards are grouped into four categories, so you can easily find the information you need around performance, revenue, customers, subscriptions, or attribution. Review the chart below for a list of available dashboards.

Category

Dashboard 

Performance

Benchmarks

Checkout

Lifetime revenue

Revenue

Revenue Overview

Upcoming orders

Order errors

Customers

Customer Overview

Customer churn
Actions

Cohort performance

Subscriptions

Subscriptions Overview

Subscription churn

Access Recharge Analytics 

  1. Select Analytics from your merchant portal.
  2. Click on one of the following categories to access the relevant dashboard:
    • Performance - Benchmarks, Checkout, Lifetime revenue 
    • Revenue - Revenue Overview, Upcoming orders, Order errors
    • Customers - Customer Overview, Customer churn, Cohort performance
    • Subscriptions - Subscriptions Overview, Subscription churn, Scenario Planning

Considerations

Consider the following when using Recharge Analytics:

Consideration

Notes
Prepaid subscriptions

Prepaid subscriptions are marked as cancelled subscriptions after checkout, even if they have future shipment orders. At the moment, reporting shows customers with ongoing prepaid subscriptions as customers having no active subscriptions.
Gift card purchases

Standard Recharge Analytics doesn't filter out gift card purchases. This can lead to double-counting if you use Rise.ai to sell gift cards. You must manually reconcile between Recharge Analytics and your ecommerce platform, or filter out the gift card SKUs on the Enhanced Analytics Subscriptions dashboard.
Bundles

There are a few considerations when viewing store analytics for bundles:

  • Recharge only tracks the parent bundle product
  • The product forecast is incorrect as bundle contents are not displayed
  • The revenue numbers displayed  are accurate for fixed-price customizable and preset bundles
  • Revenue is only allocated to the parent bundle product on orders processed on or after March 26th, 2024 for dynamically-priced bundles
    • Revenue in the Analytics dashboards does not include bundles orders processed before this date, and may not be accurate
Historical data

You can access up to three years of your store data through the Analytics dashboards.

 

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