Recharge Analytics
Recharge provides all merchants with access to key store analytics that help you understand revenue trends, analyze how customers are interacting with their subscriptions, and compare your key performance indicators over a specific time period.
Before you start
- Recharge is rolling out Analytics v2 throughout spring 2024, and will eventually retire Analytics v1 (legacy analytics). Refer to Key differences between Recharge Analytics v1 and v2 for more information about the differences between the two versions.
- Data displayed through Recharge Analytics is refreshed and updated by 6 am EST daily, regardless of the merchant's time zone.
Available dashboards
Recharge's dashboards are grouped into four categories, so you can easily find the information you need around performance, revenue, customers, subscriptions, or attribution. Review the chart below for a list of available dashboards.
Category |
Dashboard |
Performance |
|
Revenue |
|
Customers |
|
Subscriptions |
|
Attribution | |
Access Recharge Analytics
- Select Analytics from your merchant portal.
- Click on one of the following categories to access the relevant dashboard:
- Performance - Benchmarks, Checkout, Lifetime revenue
- Revenue - Revenue Overview, Upcoming orders, Order errors, Revenue KPIs
- Customers - Customer Overview, Customer churn, Actions, Cohort performance, Customer cohort
- Subscriptions - Subscriptions Overview, Subscription churn, Product SKU, Product Variant, Scenario Planning
- Attribution- Media Attribution, Discount Code Attribution
Considerations
Consider the following when using Recharge Analytics:
Consideration |
Notes |
Prepaid subscriptions |
Prepaid subscriptions are marked as cancelled subscriptions after checkout, even if they have future shipment orders. At the moment, reporting shows customers with ongoing prepaid subscriptions as customers having no active subscriptions. |
Gift card purchases |
Standard Recharge Analytics doesn't filter out gift card purchases. This can lead to double-counting if you use Rise.ai to sell gift cards. You must manually reconcile between Recharge Analytics and your ecommerce platform, or filter out the gift card SKUs on the Enhanced Analytics Subscriptions dashboard. |
Bundles |
There are a few considerations when viewing store analytics for bundles:
|
Historical data |
You can access up to three years of your store data through the Analytics dashboards. |