Leverage Recharge's Win Back drip campaigns to re-engage churned customers with a series of targeted emails, offering personalized incentives to encourage reactivation.

This guide explains the key features of drip campaigns, use cases, and product considerations to think about before enabling this feature.

Before you start

Win Backs is in Early Adopter status as part of the Retain package. You must purchase the Retain package to access this Early Adopter Program.

Key features

Re-engage churned customers through personalized, automated emails with Recharge’s Drip Campaigns.

Create a series of customized emails using Recharge’s flow technology that sends targeted offers at key moments in the customer’s journey. For example, you may want to set up a drip campaign that guides customers through reactivation after churning.

Automated email flow

Drip campaigns enable you to send one, or multiple emails automatically when customers become inactive, removing the need for you to follow up with customers manually.

Customizable offers

Create tailored winback offers, including discounts, free gifts, discount codes, and subscription upgrades, and incentivize customers to reactivate. Deliver these offers to customers through personalized emails that contain a dedicated reactivation page, where customers can easily view and claim their offers.

You can also use conditional branching to ensure that your offers are highly targeted and relevant. Consider using conditional logic to send targeted emails based on the canceled product and/or cancellation reason.

Email personalization

Use the notification node when building the win-back experience to customize your notifications with specific messaging, ensuring a tailored experience for each customer.

While Recharge provides a default three-email template, you can easily add or remove emails to create an experience that best matches your brand’s business needs.

Flexible timing

You control when emails are sent, allowing flexibility in customer outreach strategies.

A/B testing

Test different versions of your email content and offers to determine which approach drives the highest reactivation rates so that you can optimize your campaigns for maximum impact.

Reactivation tracking

The campaign flow automatically ends when a customer claims an offer, giving you visibility into which emails and offers are the most effective in winning back customers.

If a customer reactivates their subscription or creates a subscription through another channel, the flow ends and the customer does not receive any emails or offers.

Seamless login

The reactivation link automatically authenticates customers, providing a seamless experience when claiming offers. It allows customers to access the reactivation page effortlessly, without the need for manual login.

Use case

Target inactive customers who canceled all of their subscriptions with a series of personalized emails that highlight new products, special offers, or updates that draw them back in.

Set-up instructions

See How to create a Drip Campaign for detailed set-up instructions.

Considerations

Review the following when using Win Backs drip campaigns:

Resources

• Win Backs Early Adopter Program
• How to create a Win Back drip campaign