Leverage Recharge's Win Back landing pages to design personalized experiences that entice churned customers with compelling offers and incentives to resubscribe.

This guide explains how to design a Win Back landing page to target churned customers with reactivation incentives.

Step 1 - Create the experience

Create the Win Back landing page experience to get started: 

1. Click Churn tools in your merchant portal and select Win Backs.
2. Select Create New, then click Get started to create the flow.
3. Click Manage settings to add a name to your Win back experience.

The Win Back landing page experience uses a default trigger configured to target customers with zero active subscriptions. This ensures that only inactive customers can view your Win Back landing pages.  

Step 2 - Configure the customer experience

Determine the incentives customers receive if they reactivate or create a subscription from your landing page: 

1. Click Configure on the Landing Page node.
2. Choose how customers can reactivate their subscription: 
3. Choose the option for which products a customer can re-subscribe to.
   
   • Subscribe to a product chosen by you: Select a specific product customers must subscribe to to reactivate their subscription. You must have configured a subscription plan for this product. Customers cannot remove this item from the cart after adding it to their cart from the landing page.
   • Restart their previous subscriptions:  Allow customers to reactivate products from their past subscriptions. These items can be modified or removed from the cart after being added.
4. Optional - Let customers enhance their orders by adding products from a selected collection. Click Select a Collection to choose from a Recharge-powered collection.
5. Add an incentive to the experience to encourage customer participation. Click Set up an incentive to add one of the following to the order:
   • Free gift:  Add a one-time product to the customer's upcoming order. 
   • Order discount: Apply a one-time percentage discount to the customer's upcoming order.
   • Discount code: Auto-apply a discount code to the customer's upcoming order.
6. Choose when to process orders that are reactivated from the campaign:
   • Charge customers immediately: By default, Win Back campaigns are set to processed immediately upon reactivation, allowing you to charge customers as soon as they reactivate. If you disable this feature, you can choose from the following options instead: 
     • After a fixed number of days: Choose the number of days that will pass before Recharge processes the order. This setting is helpful if you want to allow customers to customize their order before it processes (ie. customizable bundles).
     • On a specific day: Choose a specific day of the week that the charges will process on. Stores who process orders on a specific day of the week and want customers to customize their orders until then may benefit from using this setting.

Step 3 - Build the landing page

Use the Recharge Site Builder to design a customized landing page for inactive customers that encourages them to reactivate: 

1. Select Customize onsite experience to navigate to the Site Builder and customize the landing page.
2. Customize the different elements of the landing page.
3. Preview the landing page on a desktop or mobile device.
4. Click Done when you are finished updating the landing page.
5. Select Apply to save your changes.

Optional - Add additional canvas actions

Drag and drop the following additional nodes, listed under Canvas actions, to the canvas to customize the experience for your business needs:

• A/B Test node: Pro or Custom merchants can create different experiences for different groups to determine which landing page results in more reactivations.
  • For example, see if customers are more likely to reactivate if you offer them a free gift or 10% off their next upcoming order.
• Conditional Branch node: Create different customer experiences based on a set of conditions. For example, reward churned customers with a total subscription spend of $500 with a 50% reactivation discount, while offering all other customers a 10% reactivation discount.
• Segment node: Add or remove customers to or from a specific segment after they've interacted with the landing page.

Step 4 - Save, preview, and active the landing page

You can preview the experience before activating it to ensure it works as intended:

1. Click Save in the top-right corner.
2. To preview your landing page after saving changes, go to the Landing page node, click the vertical dot menu, and select Preview landing page. You can only test the landing page with customers who have inactive subscriptions.
3. Click Activate when you are ready to go live.
4. Select Confirm: activate Flow.

Step 5 - Add the landing page link to your Win Back campaigns

1. Click Share link and copy the landing page link. You have the option to Opt in to frictionless login if your store uses Klaviyo. 
   
   • To enable frictionless login, click Opt in to frictionless login, then confirm by clicking Enable frictionless login. 
2. Create a win back campaign in Klaviyo or your preferred email service provider. Then, add this link to the email notifications.

There are two ways you can add the landing page link to your Klaviyo notification:

• Option 1 - Create a Klaviyo flow

• Option 2 - Create a Klaviyo campaign and target churned customers

Option 1 - Create a Klaviyo flow

Use Recharge’s pre-built Subscriber Win Back flow in Klaviyo and add the landing page link to your email content to target churned customers and encourage them to subscribe again.

Visit How to use Recharge-built flow templates in Klaviyo for implementation instructions.

Option 2 - Create a Klaviyo campaign and target churned customers

Create a Klaviyo segment for inactive customers with the condition “rc_active_subscription_count = 0”  and target this segment in a one-time Klaviyo campaign.

The following is an example of how these cancellation reasons can be filtered: 

You can edit the number of days based on how your brand is targeting customers in the campaign (ie. Input 90 days if you're targeting customers that cancelled within the last 90 days).

Considerations

Consider the following when using Win Backs: 

Resources

Win Backs

• Win Backs
• How to edit a Win Back experience

Getting started guides

• Getting started with Win Back landing pages

Drip campaigns

• Getting started with Win Back drip campaigns
• How to set up a Win Back drip campaign