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Getting started with Win Back landing pages

Shopify Checkout integration Migrated Shopify Checkout Integration
Sections

Leverage Recharge's Win Back landing pages to design personalized experiences that entice churned customers with compelling offers and incentives to resubscribe.

This guide covers the key features, practical use cases, and important considerations to consider before enabling landing pages.

Platform:
  • Shopify Checkout Integration
  • Migrated Shopify Checkout Integration

Before you start

Win Backs is available as part of the Retain package. 

Key features

Robust incentive offers

You can configure different incentive offers when creating a Win Back experience. Consider offering one of the following as an incentive:

  • Free gift: Give customers a free gift when they create or reactive a subscription.
    • For example, offer a miniature version of your newest product so customers can try it and add it to their next order. This allows customers to try something new, and encourages future purchases.
  • Order discount: Give customers a one-time discount on their next order when they create or reactive a subscription.
    • For example, offer customers 25% off to reactivate a subscription. This encourages customers to purchase a product they've previously tried, at a discounted amount.
  • Discount code: Give customers fixed-dollar amount and percentage-based discounts, plus free shipping discounts, on their next order using discount codes. Discount codes are first created in Recharge, then added to a campaign where you can configure specific requirements and stipulations, such as minimum spend amounts or limiting the discount to select products.
    • For example, offer customers $10 off if they spend $50 or more on their next three orders.

Tailored customer experiences

With Win Backs you can create:

  • Customized landing pages with compelling offers designed to entice fully-churned customers to re-subscribe
    • Enhance your landing page with custom content to highlight your products' value and boost conversions. When configuring your Win Back landing page, you can:
      • Choose the type of product customers can re-subscribe to
      • Include incentives
      • Set the order processing time upon reactivation
  • Multiple Win Back landing pages that are all live simultaneously
  • A/B tests with conditional branch nodes to tailor different offers for various customer groups, including customizing offers based on the reason for cancellation

Effective customer engagement

Win Backs are designed to optimize customer engagement:

  • Each Win Back landing page generates a unique link that you can share with customers to encourage them to re-subscribe
  • You can integrate the landing page link into Klaviyo flows, campaigns, or other communication methods so that customers can easily re-subscribe

Performance tracking

Understand how each landing page performs and the success of your Win Back campaigns by:

  • Tracking each landing page's performance using the overview and performance dashboards

Use case

Target inactive customers with a dedicated winback landing page that includes incentives to resubscribe, such as a percentage discount or free shipping.

Include the link to your landing page in your Klaviyo email campaigns to highlight the incentive and encourage churned customers to resubscribe.

Set-up instructions

See How to create a Win Back landing page for detailed set-up instructions.

Considerations

Review the following when using Win Backs drip campaigns:

Consideration

Notes
Landing page 
  • As a default setting, customers can access the landing page multiple times, but they are restricted to claiming the offer only once. This setting can be modified within the flow settings.
  • Customers cannot see the landing page until it is activated.
Prepaid subscriptions
  • Prepaid subscriptions are compatible with Win Backs.
  • Customers who cancel a prepaid subscription may still have $0 shipments remaining. Set a long enough delay before sending any Win Back email to ensure customers receive all remaining shipments first.
Customer portal
Payment method
  • If your store does not have Recharge's new payment method update, only inactive customers with a valid payment method and address saved in Recharge can view the landing page. 
  • See Updating payment methods for additional details, or contact Recharge at earlyadopterprogram@rechargeapps.com to have this feature enabled.
  • If your store has this update enabled, customers with an invalid payment method can view the landing page and are prompted to add a credit card before reactivating the subscription.
  • If you use the Win Back landing page option and use Recharge’s pre-built Subscriber Win Back flow in Klaviyo, you can safely remove the Klaviyo flow filter that excludes customers with the cancellation reasons “Max Number of Charge Attempts Reached” and “Failed Payment Flow Max Retries.” Since there's no need to filter out customers with invalid payment methods, these filters are unnecessary. This does not apply to drip campaigns.
Discount codes
  • Make sure to only use supported discount codes when configuring discounts to offer through Win Back campaigns. 
  • The Win Back landing page by default displays the discount incentive. If your discount code has specific conditions, such as a minimum purchase, the discount will display to customers, but will not apply unless the customer meets those conditions. Make sure your landing page clearly states these requirements.
  • See Why didn't my customer receive their Win Back discount? for additional troubleshooting information if your customers are not receiving their discounts.
Bundles
Expired subscriptions
  • Customers cannot reactive expired subscriptions through Win Backs, and they are not displayed on the landing page.
Multi-currency
  • Win Backs are not compatible with multi-currency.
Dynamic pricing
  • Win Backs is not compatible with Dynamic Pricing.
Product inventory
  •  Win Back landing pages do not account for product inventory. Customers can still reactivate out-of-stock products, and the order either fails or processes successfully depending on your order processing settings.

Resources

Win Backs

Set up instructions

Drip campaigns

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