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How to edit a Win Back experience

Shopify Checkout integration Migrated Shopify Checkout Integration
Sections

Seamlessly edit the copy in your Win Backs landing page or drip campaign experiences without having to recreate the experience. 

This guide explains how you can make changes to your Win Back experiences.

Platform:
  • Shopify Checkout Integration
  • Migrated Shopify Checkout Integration

How it works

You can edit your Win Back experiences and make the following copy adjustments:

  • Update the flow title
  • Edit the email content, including line, body text, and sender information
  • Change the landing page copy

Changes you make to any copy affect future emails and landing page views. If you update a landing page and a customer hasn't visited the page yet, the customer sees the new version of the landing page. Emails that have already been sent and open remain unchanged, ensuring that the customer’s experience remains consistent up to that point.

Note: Updating the copy included in your email notifications or landing pages may result in your campaign performance improvising. Win Back Analytics do not take into account performance improvements due to copy updates.

Edit a Win Back experience

Edit the email notification or landing page directly on the flow canvas in your Recharge merchant portal:

  1. Select Churn tools in the Recharge merchant portal and click Win Backs.
  2. Click on the Win Back experience you want to edit under Your flows.
  3. Click on a node to update its content. 
  4. Update the email notification or landing page.
  5. Click Apply to save your changes.

Considerations

Consider the following when using Win Backs:

Consideration

Notes
Landing page 
  • As a default setting, customers can access the landing page multiple times, but they are restricted to claiming the offer only once. This setting can be modified within the flow settings.
  • Customers cannot see the landing page until it is activated.
Prepaid subscriptions
  • Prepaid subscriptions are compatible with Win Backs.
  • Customers who cancel a prepaid subscription may still have $0 shipments remaining. Set a long enough delay before sending any Win Back email to ensure customers receive all remaining shipments first.
Customer portal
Payment method
  • If your store does not have Recharge's new payment method update, only inactive customers with a valid payment method and address saved in Recharge can view the landing page.
  • See Updating payment methods for additional details, or contact Recharge at earlyadopterprogram@rechargeapps.com to have this feature enabled.
  • If your store has this update enabled, customers with an invalid payment method can view the landing page and are prompted to add a credit card before reactivating the subscription.
  • If you use the Win Back landing page option and use Recharge’s pre-built Subscriber Win Back flow in Klaviyo, you can safely remove the Klaviyo flow filter that excludes customers with the cancellation reasons “Max Number of Charge Attempts Reached” and “Failed Payment Flow Max Retries.” Since there's no need to filter out customers with invalid payment methods, these filters are unnecessary. This does not apply to drip campaigns.
Discount codes
  • Make sure to only use supported discount codes when configuring discounts to offer through Win Back campaigns.
  • The Win Back landing page by default displays the discount incentive. If your discount code has specific conditions, such as a minimum purchase, the discount will display to customers, but will not apply unless the customer meets those conditions. Make sure your landing page clearly states these requirements.
  • See Why didn't my customer receive their Win Back discount? for additional troubleshooting information if your customers are not receiving their discounts.
Bundles
Expired subscriptions
  • Customers cannot reactive expired subscriptions through Win Backs, and they are not displayed on the landing page.
Multi-currency
  • Win Backs are not compatible with multi-currency.
Dynamic pricing
  • Win Backs is not compatible with Dynamic Pricing.
Product inventory
  •  Win Back landing pages do not account for product inventory. Customers can still reactivate out-of-stock products, and the order either fails or processes successfully depending on your order processing settings.
Free gift incentives When you add a free gift incentive to a landing page and you use Product Subscription Plans, you must make sure to set the free gift to available as a one-time product, otherwise, the landing page displays an error.

Resources

Win Backs

Landing pages

Drip campaigns

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