Skip to main content
  1. Recharge
  2. Automation
  3. Churn tools
  4. Win Backs

Getting started with Win Backs: Through Klaviyo

Relevant to: Shopify Checkout Integration Migrated Shopify Checkout Integration

Leverage Recharge's Win Back with your new or existing Klaviyo campaigns to design personalized experiences that entice churned customers with compelling offers and incentives to resubscribe.

This guide covers the key features, practical use cases, and important considerations to consider before enabling landing pages.

Platform:

  • Shopify Checkout Integration
  • Migrated Shopify Checkout Integration

Key features

Utilize Klaviyo to send your landing page

Use Klaviyo to easily add your landing page and incorporate Recharge's Win Backs into your existing Klaviyo campaigns. If you already use Klaviyo, this feature provides a quick fix. If you're interested in Klaviyo, Recharge works seamlessly with Klaviyo, making it easy to enhance your existing campaigns.

Robust incentive offers

You can configure different incentive offers when creating a Win Back flow. Consider offering one of the following as an incentive:

  • Free gift: Offer a free gift when customers create or reactivate a subscription.
    • For example, offer a miniature version of your newest product so customers can try it and add it to their next order. This allows customers to try something new and encourages future purchases.
  • Order discount: Give customers a one-time discount on their next order when they create or reactivate a subscription.
    • For example, offer customers 25% off to reactivate a subscription. This encourages customers to purchase a product they've previously tried at a discounted amount.
  • Discount code: Offer customers fixed-dollar or percentage-based discounts, plus free shipping, on their next order. Discount codes are first created in Recharge, then added to a campaign where you can configure specific requirements and stipulations, such as minimum spend amounts or limiting the discount to select products.
    • For example, offer customers $10 off their next three orders when they spend $50 or more.

Tailored customer experiences

With Win Backs, you can create:

  • Customized landing pages with compelling offers designed to entice fully-churned customers to re-subscribe
    • Enhance your landing page with custom content to highlight your products' value and boost conversions. When configuring your Win Back landing page, you can:
      • Choose the type of product customers can resubscribe to, including products with quantity upsell plans
      • Include incentives
      • Set the order processing time upon reactivation
  • Multiple Win Back landing pages that are all live simultaneously

Effective customer engagement

Win Backs are designed to optimize customer engagement:

  • Each Win Back landing page generates a unique link that you can share with customers to encourage them to re-subscribe
  • You can integrate the landing page link into Klaviyo flows, campaigns, or other communication methods so that customers can easily re-subscribe

A/B testing and analytics

Use A/B testing and analytics to build segmented flows and monitor their performance after activation.

With A/B testing, you can add the A/B test node to the canvas to create two separate Win Back flows to see which resonates best with your customers.

Review Win Back Performance Analytics to understand how your customers interact with the flows. Recharge provides additional data filters to help you gather granular insights.

Note: Skipped emails in Win Back flow metrics typically represent customers who are not opted in to receive marketing emails. These customers are excluded from email sends and counted as skipped in analytics.

Use case

Target inactive customers with a dedicated winback landing page that includes incentives to resubscribe, such as a percentage discount or free shipping.

Include the link to your landing page in your Klaviyo email campaigns to highlight the incentive and encourage churned customers to re-subscribe.

Set-up instructions

See How to create a Win Backs: Through Klaviyo for detailed set-up instructions.

Considerations

Review the following when using Win Backs drip campaigns:

Consideration

Notes
Landing page 
  • As a default setting, customers can access the landing page multiple times, but they are restricted to claiming the offer only once. This setting can be modified within the flow settings.
  • Customers cannot see the landing page until it is activated.
  • For Landing page Win Backs (through Klaviyo), Recharge only increments the Run count after a customer reaches your landing page. Because Klaviyo send data isn’t tracked in Recharge, tracking begins once a user lands on the page.
Win Back email link expiration

  • Win Back email links provide temporary access to the customer portal for security purposes.

    • Unopened emails: The link remains valid for up to one year after the email is sent.
    • Opened emails: Once a customer opens the email and accesses the link, their session expires after one hour.

  • After the one-hour session expires, the link no longer logs the customer in automatically. Customers can still access and redeem their Win Back offer by logging in to their customer portal.
Prepaid subscriptions
  • Prepaid subscriptions are compatible with Win Backs.
  • Customers who cancel a prepaid subscription may still have $0 shipments remaining. Set a long enough delay before sending any Win Back email to ensure customers receive all remaining shipments first.
Customer portal
  • Win Backs are only compatible with embedded customer portals, not hosted by Recharge.

  • The Customer cannot use discount codes setting in the customer portal does not apply to Win Back discount codes. These discounts are automatically applied through the flow and are not entered manually by the customer.
Payment method
  • If your store does not use frictionless payments, only inactive customers with a valid payment method and address saved in Recharge can view the landing page.
  • If your store has this update enabled, customers with an invalid payment method can view the landing page and are prompted to add a credit card before reactivating the subscription.
  • If you use the Win Backs: Through Klaviyo option and use Recharge’s pre-built Subscriber Win Back flow in Klaviyo, you can safely remove the Klaviyo flow filter that excludes customers with the cancellation reasons “Max Number of Charge Attempts Reached” and “Failed Payment Flow Max Retries.” Since there's no need to filter out customers with invalid payment methods, these filters are unnecessary. This does not apply to Win Backs: Through Recharge.
Discount codes
  • Make sure to only use supported discount codes when configuring discounts to offer through Win Back campaigns.
  • You must create your discount codes in both Shopify and Recharge.
  • The Win Backs: Through Klaviyo by default displays the discount incentive. If your discount code has specific conditions, such as a minimum purchase, the discount will display to customers, but will not apply unless the customer meets those conditions. Make sure your landing page clearly states these requirements.
  • See Why didn't my customer receive their Win Back discount? for additional troubleshooting information if your customers are not receiving their discounts.
Bundles
  • Customers can reactivate preset and customizable bundles through Win Backs, however, you cannot offer a customizable bundle as a free gift in a reactivation flow.
  • Customers are subscribed to the original bundle contents when they reactivate. You can bulk swap bundle selections if the original bundle contents are no longer available.
Expired subscriptions
  • Customers cannot reactive expired subscriptions through Win Backs, and they are not displayed on the landing page.
Dynamic pricing
  • Win Backs is not compatible with Dynamic Pricing.
Product inventory
  • Win Backs: Through Klaviyo do not account for product inventory. Customers can still reactivate out-of-stock products, and the order either fails or processes successfully depending on your order processing settings.
Free gift incentives
  • When you add a free gift incentive to a landing page and you use Product Subscription Plans, you must make sure to set the free gift to available as a one-time product, otherwise, the landing page displays an error.

Resources

Win Backs

Set up instructions

Drip campaigns

Was this article helpful?
0 out of 0 found this helpful

Related articles

Didn’t find what you’re looking for?

Contact us